Blippar sets ‘early 2017’ date to hit mass awareness as it tunes ad business for visual search: Augmented reality app Blippar believes its efforts to get people to use it for visual search, rather than searching through Google, should hit critical mass by early 2017 when it will have the ubiquity to appeal to more advertisers.
MailOnline publisher Martin Clarke talks international expansion, paywalls, Snapchat, Facebook & programmatic advertising: The Mail Online’s publisher Martin Clarke is a man who seems ready for criticism at every turn, expecting shade to be thrown at his publication while also very capable of throwing back huge audience numbers. It’s doubtful that he hears anything new when interviewed by other publications very often and is ready for it.
CIMB Bank launches its smallest branch – on Instagram: In a new brand campaign to position the bank as one that marches to a different beat for its customers in Singapore, CIMB Bank Singapore has launched The Small Bank Theory (SBT).
Inside the BBC’s social distribution strategy for Brexit coverage: News publishers have been on overdrive since the Brexit news hit, and a lot of them continue to break internal traffic records. Take the BBC. On June 24 BBC.com attracted 21 million unique browsers — up from May’s average of 6 million, according to comScore. It generated 114 million page views the same day — double the traffic it got during the Paris attacks. That continued through the subsequent weekend, with 30 million unique browsers and 170 million page views.
Publicis Groupe signs global partnership with Tencent: Publicis Groupe has signed a strategic partnership with China’s Tencent. The partnership is the first-of-its-kind collaboration across a global advertising group and all 11 products of Tencent. It is also the first partnership that transcends the Groupe’s three solution hubs of Publicis Media, Publicis Communications and Publicis.Sapient.
Coca-Cola targets youths with influencer fronted CokeTV channel: Coca-Cola GB is hoping to strike a chord with the ‘YouTube generation’ after launching CokeTV, a new channel on the platform that will be fronted by young influencers.
11,000 bots have been built for Facebook’s Messenger: Facebook has overseen the launch of over 11,000 bots on its Messenger platform since it launched the feature three months ago. The chatbots for Messenger feature allows developers to build bots, and Facebook claims around 23,000 developers have signed up to Facebook’s Wit.ai to build them.
The Washington Post is using Slack to create a reader community focused on the gender pay gap: Back in April, The Washington Post launched Pay Up, a Slack-based community aimed at women in the tech sector. One part career support group, one part networking tool, the group has quickly become home to discussions about the male-female wage gap, salary negotiation tactics, and news about job openings.
Google Deepmind AlphaGo: Google DeepMind project AlphaGo won the Innovation Lions Grand Prix at Cannes International Festival of Creativity. AlphaGo is a computing system designed around intuition in a way that made it possible to beat one of the world’s best players in the game of Go. DeepMind, a neuroscience-inspired AI company founded in 2011 by Demis Hassabis, Mustafa Suleyman and Shane Legg, was acquired by Google in 2014.
Abercrombie Sues Gap Over Poaching of CMO: Just before the start of back-to-school shopping, there’s a retail battle brewing behind the scenes: Abercrombie & Fitch last week filed litigation against Gap Inc. for the recent hire of Craig Brommers as chief marketing officer of Gap’s namesake brand.