ZEEL launches a new vertical, Zee Live: Zee Live, a division of Zee Entertainment Enterprises (ZEEL) that creates memorable on-ground experiences for the audience in India and overseas, kick-started with the launch of its first live event — Baleno Wicked Weekends, in association with Maruti Suzuki–Nexa.
HDFC Life says ‘Click to Insure’: Conceptualised by Leo Burnett Mumbai, Click to Insure campaign reassures prospective insurance buyers that HDFC Life’s online platforms have been designed to offer assistance to a first-time buyer through every step of the journey – be it insurance research, suitable policy buying, or even post sales queries or support through a one-minute 30-second ad film.
Bajaj V urges Indians to feel patriotic everyday: Conceptualised by Leo Burnett, Bajaj Auto has unveiled a new film for Bajaj V, the motorcycle forged from the metal body of India’s pride and legendary warship, the INS Vikrant. The campaign poses an important question to the viewer: Why should the mind evoke national pride only on select days of the year, only to be forgotten for the rest of the days?
Coke gives Salman Khan the thum(b)s down: For the second time, Coca-Cola India has dropped actor Salman Khan as the brand ambassador of Thums Up. But the company clarified this had nothing to do with the actor’s controversial remarks backing Pakistani actors.
WATConsult launches ‘WAT’s your Big Idea’: WATConsult, the digital and social media agency, which is now part of the Dentsu Aegis Network, recently announced the launch of one-of-its-kind ideation competition for colleges across the country — WAT’s your Big Idea (#WYBI). WYBI is a college contact programme where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns.
Birla Sun Life MF builds on Jaanoge platform, says one size doesn’t fit all: Birla Sun Life Mutual Fund has rolled out an extension of its ‘Jaanoge Tabhi Toh Maanoge (JTTM)’ initiative with a new ad film. The film has been conceptualised by Taproot Dentsu.
Amazon Prime Video India partners with Vishesh Films: Amazon and Vishesh Films have announced a long-term agreement that will make Prime Video India the exclusive subscription streaming destination for all existing and new release films from Vishesh Films. Prime members will have access to highly anticipated future titles like “Begum Jaan” featuring Vidya Balan on Prime Video.