This year is seeing social media play a major role in the launch of quite a few television series in India. AXN, the channel popular for its action and adventure reality shows, has set the stage for the premiere of ‘Hannibal’ tonight at 10 PM. The thriller revolves around renowned psychiatrist and player of mind games, Hannibal Lecter and the other characters made popular by American author Thomas Harris. The role of Dr. Lecter is played by Mads Mikkelsen of Casino Royale fame, so you might miss the incredibly sharp Sir Anthony Hopkins!
The good thing is that the show is being launched in concurrence with US time with a delay of 12 hours in India. And, AXN India had been creating the buzz on social media since the last two weeks. Beginning with an interesting cover image on its Facebook page to following up with sharing bits and pieces about the characteristics of Dr. Lecter, the channel began creating intrigue for its more than 904K fans. Short videos featuring the characters and more updates about the show were shared later.
But, what’s interesting is the innovative premiere by AXN India only for the fans. An exclusive premiere of Hannibal that was held this Tuesday in Mumbai, also gave fans the opportunity of undergoing a psychoanalytic test by a clinical psychologist. This test would diagnose the ‘psycho level’ of the fan. Another exclusive premiere was also held in Delhi. The pictures of the event have been shared on the wall, showing each of the fans who attended the event along with the diagnosis. This is Arti who has been diagnosed as ‘Borderline Sociopath’!Simultaneously, AXN’s Twitter page has been spreading the dread with its more than 4K followers. Along with similar updates as on Facebook, the page has also added conversations around the premiere using the hashtag
Definitely, the channel has got its fans all excited about this new thriller with a scary teaser campaign and the psychoanalytic test held at the exclusive premieres. Don’t forget to tune into AXN India to catch all the thrill tonight at 10.