Axis Bank launches #IgotPlans campaign, the Nescafé ad is back with RJ Rishi

Indian digital news of the day - Axis Bank's #IgotPlans reflects the get up and go attitude of avid travellers, Nescafé 'RJ Rishi's story' highlights that 'Starting something new is tough. Staying started is tougher'

Axis Bank launches #IgotPlans campaign with actor Purab Kohli: The campaign #IgotPlans reflects the get up and go attitude of these travellers, and builds the Axis Bank Forex Card as an answer to those who wanted to explore the world on their own terms. Flying Cursor Interactive roped in actor, Purab Kohli, an avid traveller who is known across platforms for his globetrotting escapades.

Use durable furniture from with ‘No Rok Tok’:, a furniture and furnishing destination, unveiled its inaugural brand campaign that was launched exclusively on digital platforms. The campaign highlights the website’s core promise of durable furniture by encouraging people to be ‘un-careful’ with their furniture.

The Nescafé ad is back in a warm-up session with RJ Rishi: The new recently-launched ad film titled ‘RJ Rishi’s story’, under the ‘#StayStarted’ Nescafé campaign, highlights the thought ‘Starting something new is tough. Staying started is tougher’. The ad film depicts a radio jockey’s story, wherein the protagonist addresses his listeners at 5.30 am from the studio, wearing a bright smile on his face and holding a mug of Nescafé.

Mindshare appoints Mahendra Upadhyay as Head of Data & Technology: Mindshare has announced the appointment of Mahendra Upadhyay as Head of Data & Technology. In his new role, Upadhyay will be responsible for data and technology duties within the Product team at Mindshare.

National Geographic ropes in Saif Ali Khan for Nat Geo Supercars: Fasten your seat-belts as National Geographic Channel brings a brand new season of Nat Geo Supercars –Supercar Megabuild. The bigger, better new season comes with meaner machines and popular actor Saif Ali Khan as the face of the show.