Apple History of Sound: Apple Music commercial “Apple History of Sound” has been recognised at the 2016 AICP Show with awards for visual style, production design and cinematography. Launched in June 2015, the commercial takes us on a journey from 1888 with the commercialisation of the phonograph, through to radios, juke boxes, car radio, 8 track reel to reel tape, transistor radios, tape cassettes, compact discs, the iPod, digital downloading, and, of course, the introduction of Apple Music in 2015.
Line messaging app files to go public with $5.5 billion valuation: Line Corporation, maker of the popular Japanese messaging app Line, has filed to go public in what could turn out to be the biggest market debut of a tech company this year.
Emily’s Oz by Comcast: Emily’s Oz, the promotional experience for Comcast’s voice guidance feature, has won Gold at the Art Directors Club global awards. As part of Comcast’s commitment to accessible products and services, the company developed the industry’s first talking guide, a voice-guidance feature that gives customers with visual disabilities the freedom to independently explore thousands of TV shows and movies.
Twitch’s 100 million viewers watched 800 million hours of esports in the last 10 months: Market research firm Newzoo said that people watched 803.7 million hours of esports from August to May. It also reported that competitive gaming provided 14 percent to 31 percent of what folks were watching overall on Twitch. It also found that event and league organizers got the biggest slice of this viewership, 71.3 percent.
Axel Springer Buys EMarketer, Extending U.S., Digital Push: Axel Springer SE agreed to buy market researcher EMarketer Inc. at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.
Wayfair Brings Back the Earworm of All Jingles With New Music Video: Called “Wayfair Musical: the Remix,” the single-take commercial features 22 of the Boston-based retailer’s 4,604 employees dancing and promoting the brand to the tune of “Wayfair, you’re just what I need”—one of marketing’s stronger earworms. Wayfair last used the jingle in its entirety in early 2015; the song first began airing a year earlier.
The Guardian is experimenting with interactive, auto-updating push alerts to cover big stories: For such a new technology, the news notification is a format that got really safe really quickly. For most publishers, notifications are rarely more complex than a headline that, when tapped, sends readers to their site. Some publishers, like Quartz and BuzzFeed, have experimented with the language within notifications, trading the stiff formality of newspaper headlines for a more loose, conversational tone. But notifications, and their role, have remained largely unchanged.