Ford wants people to know it’s not just about the ‘Mondeo Man’ in latest ad: Ford of Britain is hoping it can encourage consumers to re-asses their preconceptions about the brand in a new campaign that asks people to ‘Un-learn’.
Malaysians prefer a smooth UI & fresh content for video viewing: Malaysian consumers consider a smooth user interface (61 per cent), buffer-free experience (58 per cent), high definition video quality (56 per cent), and the latest/fresh videos (54 per cent) as the must-haves in an OTT content player, according to a survey by Vuclip.
Facebook is cutting prices in its brand-content matchmaking program: With its nine-month-old Anthology program, Facebook looked to match up brands with publishers for high-end branded-content programs. But since its April launch, Anthology is mostly stalled, beset by high price points and tepid demand.
Timberland creates its first digitally connected store: Timberland is trying to merge online and offline shopping with its first digitally connected store, equipped with tablets that customers can use to learn more about the retailer’s products.
Axe Find Your Magic: Unilever has launched “Find Your Magic”, a campaign seeking to reframe the Axe and Lynx brands, helping guys shed outdated views of masculinity and embrace what makes them unique. Men all have their own “thing” – something special that makes them attractive to the world, whether it’s their walk, their talk, their smile or their style – it’s their magic.
The Economist, The New Yorker and Time all fall victim to Google update: Tier one websites including TheAtlantic.com, GQ.com, Newyorker.com, Economist.com and Time.com have all fallen victim to recent updates to Google’s core search algorithm with their web pages no longer featuring as prominently as the search giants rankings, according to a Searchmetrics.
Johnnie Walker Dear Brother: Students at Filmakademie Baden-Württemberg, in Ludwigsburg near Stuttgart, Germany, have produced “Dear Brother”, a moving spec commercial for Scottish whisky Johnnie Walker. Filmed largely on the Isle of Skye, Scotland, the film shows two brothers walking the roads of their youth, enjoying a glass of Black Label together in an abandoned house before heading to look out over the sea for a final farewell.