36 Creative Raksha Bandhan visuals & gifs of 2016
A brother-sister bond is usually a special one unlike other sibling duos. While the two debate over who is the favourite one in the family, there is this mutual admiration…
AUTHOR: Vinaya
Co-Founder, Lighthouse Insights. Live to learn and learn to live.
70 creative visuals & gifs celebrating India’s 70th Independence Day
This Monday, the 15th of August 2016, India woke up to celebrate its 70th Independence Day. Having enjoyed over 69 years of freedom from the British Empire is no mean…
Six memorable video-driven campaigns supporting Indian athletes at Rio 2016
‘Faster, Higher, Stronger’, the ideals that drive athletes the world over aspiring to make it big at the world’s largest athletics test, takes on a whole new meaning. A ceaseless,…
80 creative visuals & gifs for #Rio2016: How Indian brands nailed visual content marketing
Winning a medal at the Olympic Games is a dream come true for every athlete in this world, just as is winning an Oscar for an actor, and for that…
How brands engaged beer lovers on International Beer Day 2016
They say beauty is in the eyes of the beer holder, and if you are a beer buff, you would most certainly agree. Back in 2007, a couple of beer…
81 creative visuals & gifs for Friendship Day 2016 by Indian brands
“I don’t feel very much like Pooh today,” Winnie the Pooh said to his friend, the Piglet. “There there…I’ll bring you tea and honey until you do,” Piglet reassured Pooh…
Tata Salt’s #NamakKeWaastey is getting the nation to root for our athletes at Rio 2016
The Olympics, the world’s most coveted sporting event is set to kick off today at Rio de Janeiro, Brazil. What started off in the ancient plains of Olympia in 776…
Indian brands that marked the World Wide Web Day in cool visuals & gifs
25 years ago, one curious mind wanted to communicate with his colleagues via the internet. What he then conceived – the World Wide Web has pretty much changed the way…
How brand marketing campaigns are riding on the Rajinikanth #Kabali fever
Tamil cinema’s most bankable superstar Rajinikanth commands an enormous fan following in the country and across the globe. Fondly known as Thalaivar, he has spawned innumerable Rajini jokes inspired by…
Brands bank on Rajinikanth’s popularity with clever #Kabali visuals
Legend has it that India’s most popular actor Rajinikanth shot at a sea once, since then we know it as the ‘Dead Sea’. He remembers the future, can answer a…
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How brands are brightening up our Mondays with cool #MondayMotivation visuals and gifs
Mondays! The most loathed day of the week. The longest day of the week. The uphill journey to the Sunday. Monster Monday, Manic Monday. Bloody Monday. Monday is hated so…
#KeepItPersonal says Godrej Goldilocks in new hilarious digital campaign
There’s a new locker in town and it promises to be personal, convenient and super accessible. You don’t need to travel to access your bank locker, you don’t need to…
Budweiser’s Brewed The Hard Way Connects Brand Legacy With Gen Y
In these times, it is the Super Bowl that decides the fate of a brand. Ads could be either lauded or ridiculed, irrespective of the highly expensive slots they are…
35 Witty Brand Visuals That Nailed Real Time Engagement For Pokemon Go
We don’t know if the worldwide success of Pokémon Go will sustain to make all of the world into avid Pokémon hunters, but one thing is certain: it is truly…
35 Best Digital Marketing Campaigns Of Quarter 2, 2016
2016 is halfway through and the digital marketing space in the country is experiencing shifts in demand and supply. Brand managers want their digital marketing campaigns to bring in leads,…
[Case Study] How Bajaj Allianz Life Insurance & Webenza’s Defeat The Tax Monster Season-2 Used Content Marketing To Generate Leads
The Client Bajaj Allianz Life Insurance Company Ltd is one of India’s leading private Life Insurance companies. Bajaj Allianz has a strong product portfolio and caters to all kinds of…
Volkswagen Instills A Sense Of Pride In Millennials For Its New Made For India Compact Sedan
It’s the age of videos: social networks are favouring videos over other types of content, most online publishers have adopted the video format for telling their stories, and in fact…
42 Creative #EidMubarak Visuals, Gifs & Ramzan Videos Of 2016
Muslims all over the globe are celebrating Eid al-fitr since yesterday; from Indonesia, Egypt, UK to China, Pakistan, Bangladesh and India, Eid has been a day of feasts, family bonding…
Vivel By ITC Also Joins The Women Empowerment Bandwagon With #AbSamjhautaNahi
Soaps were invented to cleanse the skin of oil and dirt but beauty claims is what they are usually sold at: gentle on the skin, moisturises naturally, and helps keep…
Kurkure Family Express: What Happens When A Crunchy Little Snack Drives An IRCTC Train Full Of Indian Families
Last week I survived a train trip beside a family of three little girls, their faces so deceptively innocent that not a soul could guess the kind of things they…