This year has been particularly notable in the use of visuals as a brand communication piece on social networks. Be it for increasing brand preference or building affinity with millennials,…
Cause marketing campaigns often pose unique challenges for brands. On the one hand, the brand needs to be authentic to the core, straying away from mere lip service, and on…
When an acid attack survivor begins sharing beauty tips in a video series, you know it’s satire at its effective best. The brutality of scarring a woman’s face forever, so…
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Award-winning author and civil rights…
What can 11 girls on scooters accomplish together? Maybe they can go for a fun ride across the town, eat off popular joints and come away with clicking some happy…
Ever since its poetic brand makeover last year, MakeMyTrip has been on a virtual journey of brand building armed with rich content. One of the country’s largest online travel company,…
The Saturday gone by, November 19, was International Men’s Day, but, with the entire world’s focus now shifted on women and the gender bias they face, the day just floated…
Ever since the surprise announcement by PM Modi on the 8th of November last week - about demonetizing Rs. 500 and Rs. 1000 currency notes in a move to crackdown…
Children’s Day or Bal Divas is celebrated across the states in India, in honour of Pandit Jawaharlal Nehru’s birthday, a man who truly believed that children are our real investment,…
A few months ago, the world was enamoured by Pokémon Go. The mobile game phenomenon that blends the real world with the virtual one caught everyone’s fancy, making the creator…
Our social feeds are getting more cluttered with every passing year. Moreover, more than knowing what our friends and family are up to, our timelines are jammed by brand messages…
Diwali is not just a time of lights and crackers, but also a celebration of family bonds, love and relationships, and most importantly, of heart-warming campaigns. Brands don’t just want…
The 24-year-old Sakshi Malik had scripted history when she won the bronze medal in women’s freestyle wrestling in the 58 kg category at the 2016 Summer Olympics, becoming the first…
Groceries and fruits & vegetables are very mundane categories, but nobody ever said the category cannot be exciting. Quirky illustrations around these everyday items can be so much fun. Case…
They say you can take an Indian out of India but not his Indian-ness. And, his preoccupation with ‘fasts’. While Muslims fast during Ramzan, Christians during Lent, Jains during the…
Most Indians love cricket. Nearly 8 out of 10 Indians bleed blue and are very happy about it. They think cricket, talk cricket, play cricket or just watch cricket, and…
It’s 2016 and homosexuality is still a criminal offence in the Indian society. Section 377 of IPC criminalizing homosexuality predominates LGBT rights and freedom of choice. Amidst much debate, social…
Dussehra or Dassera is one festival with many tales. It marks the end of the nine-day battle between Ram and Ravan. It is also celebrated as Vijaya Dashami and Bijoya…
They say ‘beauty cannot be seen or touched, it can only be felt by the heart’. Often attributed to Helen Keller, the quote brings up the picture of a heart…
2016 has seen significant shifts in social media networks as distribution, conversation and engagement channels. More and more brands are looking to get the optimum best from their digital marketing…
