The Digital Age is upon us, second by second notifications on our smartphone ensure we do not miss out on anything. So much so that the concept of friendship has…
The stage is set. There’s apprehension in the air. The audience awaits in pitiful hope for the woman about to take over the mic. She appears to be meek going…
Tea lovers know a perfect cup of tea. The aroma, the flavour, the spices, all need to release their magic spells at just the right amount and the right time….
Pollution, in particular air pollution, has become a topic of grave concern the world over. Several Indian cities now top the list of the world’s most polluted cities. Per a…
Advertising, over the ages, has evolved to replace our need to know what’s going on inside our body, inside our vital organs, inside each cell in particular. An ad film…
Backpacking is steadily on the rise in India. While backpackers from many corners of the globe have been discovering the country through its many interesting urbanscapes or for the more…
WhatsApp, the Facebook-owned chat app, is notorious for its closed API. Besides, one still cannot place ads on it. Cajoling or cursing Facebook may not be a well-meaning strategy, either….
Brands tell stories all the time. Some stories strike a chord deep inside, some fly above your mind. Some inspire you to rise towards greatness, some help build familiarity with…
Brands have been wooing women ever since the advent of advertising. And with social media around, brands are having a gala time engaging with them. March 8, International Women’s Day…
March 8, International Women’s Day is a day of activism, as much as it is a day of celebration. As the world marks the day with protests highlighting the gender…
Come February and one feels a certain freshness in the air. There is love everywhere. Or rather our social media feeds. Brands are more enthusiastic about how we spend Valentine’s…
The wise ones have long said that faith can move mountains. If you put your mind into something far too long, you are sure to accomplish it. But the problem…
India celebrated its 68th Republic Day amidst much fanfare and a tricolor-lit Burj Khalifa, the world’s tallest skyscraper in Dubai paying tribute in the most awesome way dreamt about. The…
2017 commenced with a bang right on a Sunday and we knew life would never be the same again. The coolest tech innovations are getting closer even as tried and…
Over the years, the appetite for adventure sports has been on the rise. More and more Indians want to explore the unknown, more so their own endurance levels. Add to…
The first quarter of 2016 marked by many festive days, special occasions, and the ICC T20 World Cup saw a series of interesting campaigns engaging users in a cricket-crazy nation….
They say, “You can never dislike a person after having shared a cup of tea with them.’ Tea is that elixir of life that brings hope and drives many a…
The world is now on your fingertips, swipe through and travel along the maze of a billion pictures. Facebook along with its sister concerns, Instagram, Messenger and WhatsApp, are together…
“To know the road ahead, ask those coming back,” goes an ancient Chinese adage, which still rings true for the aspiring traveller armed with her camera, a smartphone and a…
Shilpa grew up in humble beginnings. That, however, did not deter her from her passion of exploring the world - on a motorcycle. Shilpa Balakrishnan is today, one of the…
