How brands won hearts with cool visuals on #WorldHeartDay
They say ‘beauty cannot be seen or touched, it can only be felt by the heart’. Often attributed to Helen Keller, the quote brings up the picture of a heart…
AUTHOR: Vinaya
Co-Founder, Lighthouse Insights. A student of life, an artist by soul and a firm believer in karmic laws
17 Best digital marketing campaigns of Q3, 2016
2016 has seen significant shifts in social media networks as distribution, conversation and engagement channels. More and more brands are looking to get the optimum best from their digital marketing…
#GandhiJayanti: 60 thoughtful brand tributes in cool visuals & gifs
Brands have become extremely visual savvy this year. From celebrating special occasions and festivals to dedicated days of the year and also not-so-popular days of the year like ‘Burger Day’,…
Big B turns rapper for Tata Sky revamp campaign #FamilyJingalala
One can’t help recalling Tata Sky at the mere mention of Jingalala. ‘Tata Sky Laga Dala toh Life Jingalala’ had become one of the most famous taglines by a company…
#SmileMoreForAGoodDay – Britannia Good Day uses strategic content marketing to woo the millennial consumer
The wise ones have said, “Smile and the world smiles back at you, weep and you weep alone.” Now one brand is on a mission of spreading only smiles around….
#EducateTheGirlChild: Project Nanhi Kali and Nestlé India’s campaign nails cause marketing
They say, “When you educate a girl, you educate a nation.” It is abundantly clear of truly empowered nations of the world. The World Bank has acknowledged that there is…
17 of the coolest #EngineersDay visuals & gifs of 2016
September the 15th is a significant day in a nation that produces more than a million engineers every year. It is the birthday of M. Visvesvaraya, one of India’s eminent…
24 creative Eid al-Adha visuals & gifs of 2016
The nation has been in a celebratory mode of late. Beginning this week on the 12th of September, Eid al-adha, the sacrifice feast of the Muslims marked feasts, festivities and…
50 Interesting Onam visuals & gifs of 2016
Onam is an ancient harvest festival that is still celebrated with much fanfare in Kerala, and by Malayalis all over the globe. The Onam celebrations in honour of King Mahabali…
#UnboxZindagi: Snapdeal unveils new brand identity with a series of gifs
Snapdeal has painted the town red, or rather ‘vermello’, an interesting shade of red with its stylish new logo designed by DesignStudio London. Capturing the aspirations of new India, the…
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How IndusInd Bank’s #JeetkaHalla is building awareness for Indian para-athletes
India missed the gold at the Rio Olympics, sparking a train of debates about why a nation of 1.3 billion cannot win a single gold at the world’s largest sporting…
5 memorable Teachers’ Day videos of 2016
This Teachers’ Day on Monday, September 5, the entire nation paid tribute to teachers, as a mark of respect to S Radhakrishnan, one of India’s eminent scholars who believed that…
How Amazon India is stealing our hearts one beautiful story at a time
Amazon India boasts of a massive inventory or probably believes in just-in-time, there’s everything from A to Z in its own identity design. But, there is one thing the ecommerce…
Burn, shoot or stab? Kala HIT Lime aims to discover ‘101 ways to kill a mosquito’
How far would you go to kill a mosquito? Would you catch them, break their wings and roast them in an oven, or would you prepare a nice hot, steaming…
54 Creative Ganesh Chaturthi visuals & gifs of 2016
The Monday gone by marked a very special day in India. It was the 5th of September celebrated as Teacher’s Day in honour of eminent Indian scholar S Radhakrishnan, as…
43 of the coolest Teachers’ Day visuals & gifs of 2016
Alexander the Great earned the title owing to his undefeated spree in battle. By the age of thirty, he ruled over one of the largest empires of the ancient world,…
Flipkart brings its kids back for Flipkart Assured
The state of ecommerce in India is largely a dip in the unknown. Top brands are constantly finding a connect, a way to reach out to new e-shoppers while struggling…
How the Amul girl captured the spirit of the Rio Olympics in witty, pun-filled visuals
The 2016 Olympic games in Rio will always be remembered for the incredible feats performed by the best athletes in the world. Some of the games are sure to go…
Ranveer Ching Returns: Ching’s Secret reveals the secret sauce to viral video content
It’s a post-apocalyptic world, a wasteland rather. Skyscrapers and other modern structures lay in ruins now, mere remnants of a past glory. Civilization has collapsed, foodgrains are scarce and one…
36 adorable Janmashtami visuals & gifs of 2016
This month must have been a hectic one for the graphics and digital content creation teams at most Indian digital agencies. Jampacked with festivals, national holidays and special days of…