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AUTHOR: Vinaya

Co-Founder, Lighthouse Insights. Live to learn and learn to live.
Metropolis bemonsoonsmart

#BeMonsoonSmart - How 21n78e Creative Labs used video to get people to pay attention to their inner health for Metropolis Healthcare

BrandsOctober 26, 2021

The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…

Mirinda Release The Pressure

How Mirinda’s #ReleaseThePressure leveraged the power of influencers to sensitise excessive parental pressure

BrandsOctober 26, 2021October 30, 2021

The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…

Jealous21 Free Jeans day

How Social Kinnect’s #FreeJeansDay for Jealous 21 connected with girls digitally and in stores

BrandsOctober 26, 2021

The Client Jealous 21, as a brand, has always stood for more than great clothes. It also reflects the hip, unapologetic young girl of today-empowering her to stand up for…

Avon true look book

How Avon True Makeup Marathon leveraged influencers to transform consumers to brand advocates

BrandsOctober 25, 2021

The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…

metropolis

How 21n78e Creative Labs helped build awareness & affinity for Metropolis Healthcare

BrandsOctober 24, 2021

The Client Metropolis Healthcare is leading pathology specialist in India with over 3 decades of delivering the most accurate reports to help people get a true picture of their inner…

Asian Paints SeeColoursBetter

#SeeColoursBetter: How Asian Paints made innovative use of Facebook for promoting its Ezycolour service to digital audiences

BrandsOctober 23, 2021October 23, 2021

The Client Asian Paints is India’s leading paint company. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian…

avon true look

How Avon India used social media to increase SOV to over 53% & sales to 114%

BrandsOctober 17, 2021

The Brand Avon Problem Statement Avon Beauty Products India was launching their new makeup range Avon True. Being a direct selling brand, Avon India had a very low brand recall…

mmirinds releasethepressure

How Mindshare’s #ReleaseThePressure video for Mirinda helped throw light on parental pressure on teens

BrandsOctober 17, 2021November 3, 2021

The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…

Asian_Paints_DonateaWall

How Asian Paints’ #DonateAWall series is using art as an inspiration to bring about positivity

BrandsOctober 16, 2021

The Client Asian Paints is India’s leading paint company. Asian Paints operates in 16 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries….

FBB_World_shorts_Day

Why Social Kinnect conceived World Shorts Day for fbb & boosted sales of 1.5 lakh shorts in just one week

BrandsOctober 16, 2021

The Client fbb, India’s Fashion Hub, has been the face of affordable fashion destinations in India since 2008. With a mission to make India Thoda aur stylish, its philosophy reinstates…

POPULAR

New year visuals 2017

Creative Watch: 2017 New Year visuals & gifs

social cause marketing campaigns

11 Innovative Social Cause Marketing Campaigns of 2015

RummyCircle

How RummyCircle's Data Driven Marketing Approach Has Led To Better Results

#ReleaseThePressure - How Mirinda created branded content to create conversations on parental pressure

BrandsOctober 13, 2021November 3, 2021

The Client PepsiCo, Inc. is a multinational food, snack, and beverage corporation having interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo products…

content marketing OTT

What goes into the content marketing soup of Hotstar, Netflix and Amazon Prime Video

BrandsOctober 9, 2021October 17, 2021

‘Torrents Morghulis’, proclaimed Hotstar a few days prior to streaming episode 1 of the highly-awaited Game of Thrones Season 7 series. This was the first time Game of Thrones fans…

Godrej-Hit-platelet-donative-drive

How Godrej Hit is reaching out to Gen Z to build India’s first online platelet donor community

BrandsOctober 3, 2021October 16, 2021

On World Mosquito Day, a lazy Sunday on August 20 this year, several Facebook users in India received poke notifications from an unusual Facebook profile. This Facebook user was a…

Flipkart Big Billion Days 2017

#AbMehengaaiGiregi - Content marketing is the name of the game for Flipkart’s Big Billion Days

BrandsSeptember 21, 2021October 16, 2021

When a nation’s economics is on a see-saw, its people fall silent, and the companies built on it have the added onus of sparking hope. One e-commerce company, a home-grown…

Tata Pravesh DoorsofIndia

#DoorsOfIndia: Tata Pravesh seamlessly blends content and influencer marketing in this visually stunning digital campaign

BrandsSeptember 14, 2021

Always open a door, they say. You never know what surprise awaits you on the other side. Some doors lead you to bliss, some are plain enchanting, some when opened…

The Music Run by Fastrack

How Fastrack aced creative content marketing to woo millennials for The Music Run

BrandsSeptember 11, 2021October 16, 2021

Jordindian, the much loved duo made up of one guy from Jordan (Naser) and another from India (Vineet) are wildly popular for their fun ‘Types of” videos, both on YouTube…

British Council Saptan Stories

Saptan Stories - British Council India blends storytelling with visual art in celebration of UK/India Year of Culture

BrandsSeptember 4, 2021September 22, 2021

The ancient art of storytelling is probably the only trait to have been passed on along generations. Humans have connected with each other and their surroundings through a long chain…

Freshmenu food for thought

Why online food ordering startup FreshMenu launched a print magazine

BrandsAugust 30, 2021September 22, 2021

Running an online food delivery business in India is like walking a tight rope. On one side, there are hungry consumers, and on the other, a bunch of savvy food…

ebay #dontjudgereboxed

#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content

BrandsAugust 17, 2021August 18, 2021

Refurbished. Returned. Reboxed. Call it by any name but the general notion remains the same. Refurbished goods are damaged pieces that have been hastily repaired, ready to be pushed down…

ICICI #FundYourOwnWorth

#FundYourOwnWorth: ICICI Bank looks for wonder women in its new story-driven initiative

BrandsAugust 12, 2021

Marketing to women needs a special touch, demands a stronger proposition, and as always, must win her heart. But, when it comes to a category like personal finance, women are…

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