Today morning, I was on a call with a well-known online publisher who is changing his business model from banner advertising to native. “Thanks to Facebook, in the last few…
Friedrich Nietzsche, the German philosopher once said, “Without music, life would be a mistake.” Which is why a kid who is yet to learn knows how to make moves. Life…
The Sunday gone by was special, the world celebrated Happy Father’s Day. A massive day for every marketer that didn’t disappoint. While videos ruled the content plan, brands made sure…
This is the age of content creators for multiple screens. Content is finally finding its way forward with marketers coming to terms with original content being the cream. But, this…
Why waste when you can choose anything. Airtel India, the country’s largest telecom carrier has recently rolled out a new marketing campaign keeping in mind the above-mentioned theme. To execute…
27-year-old flamboyant Royal Challengers Bangalore captain Virat Kohli had a dream run during this VIVO IPL 2016. However playing on the home ground Bengaluru, RCB was overpowered in the final…
eMarketer stated last year that Instagram, the photo and video social network will bring in $2.81 billion in mobile ad revenues worldwide, accounting for over 10% of parent company Facebook’s…
What is the biggest challenge publishers are facing today on digital? The answer is revenues, handicapped by an industry created monster: Ad blocking. To give a perspective on how big…
India has 275 million tobacco users. Nearly 206 million consume smokeless tobacco and 111 million smoke tobacco. It is considered as one of the main reasons for non-communicable diseases like…
Movie promotions on digital have taken a giant leap of faith. Gone are the days of promoting the trailer, songs and dialogues in silos, presently we are witnessing innovative digital…
West Indies won the ICC T20 WorldCup 2016, celebrated with the Champion dance. IPL team Royal Challengers Bangalore is in the finals of VIVO IPL 2016 and they celebrated the…
Earlier this month, BuzzFeed once again aimed at breaking the Internet on Facebook but failed. After making 800K people watch a watermelon explode using rubber bands on Facebook, the media company…
2015 was the year of social experiments, an easy way to go viral. But it was stretched to the extent that The Viral Fever had to create an Anti-Social Experiment…
Brands are already juggling with multiple agencies for Creative, Digital and PR. And now we are being told that brands will have to work with a specialist content solution provider….
Cannes is a regular annual pilgrimage site for a majority of Bollywood junta. Celebrities like Mallika Sherawat, Sonam Kapoor and Aishwarya Rai Bachchan have held the Bollywood fashion symbol high…
17th May is celebrated as World Telecommunications Day. The day commemorates the anniversary of the signing of the first International Telegraph Convention and it was the same day when International…
With India becoming a mobile economy, the Naspers-backed online classified platform OLX has been witnessing a dream run. Today the company witnesses 90% traffic coming from mobile, making it a…
Digiday Shows There Is Money in Media if You Stay Focused: Digital publisher Digiday says revenue will grow by 50% this year, and it has done this without any outside…
“Engagement with branded content on smartphones is significantly higher than on desktop and tablet. Combined with 127% higher CTR on smartphones, the big opportunity for publishers and advertisers is clearly…
Every year May 11 is observed as National Technology Day. On this day the nation proudly celebrates the achievements of its scientists. The day marks quite a few technological advancements…
