33 Awesome Mother’s Day Creative Visuals & GIFs Shared By Indian Brands
“MOTHER… The most powerful word in the world.. N also the most taken for granted!” tweeted Bollywood Film Director Farah Khan on 8th May – the day honoring the mother…
AUTHOR: Prasant Naidu
Founder and Editor at Lighthouse Insights.
Why And How Sapient India Is Looking To Recruit TroubleMakers
Sapient India, a part of Publicis.Sapient, is on the lookout for talent. The company has set a target to increase its headcount by 20 percent. But, surprisingly, it is not…
How Ready Indian Brands Are For Social Customer Service
Editor’s Note: Deep Sherchan, guest editor at LI for the month of April writes about how call centers are evolving in the social media age and how they can adapt…
#MayTheFourthBeWithYou – 16 Interesting Visuals Shared By Indian Brands For Star Wars Day
May 4th is dubbed Star Wars Day, it’s a time for fans to celebrate their love for the biggest movie series of all time. Nobody is safe not even the…
What Are Indian Digital Agencies Doing To Retain Talent
“Backbone of all services businesses is the team. And in a people driven business like ours, HR & Training is a support function in many organisations, increment is considered as…
Decoding OPPO India’s Digital Marketing Strategy During The ICC T20 World Cup
Smartphones have become the first love for many Indians. We go to bed and wake up in the morning with our smartphones tucked in our hands. The 5-inch screen has…
#GiftAMask – GAIL And Hawa Badlo Show Us Why The Traffic Police Are The Real Superheroes
How would you react if I were to tell you that the Traffic Police is the real superhero? You would think I’m still in the weekend hangover, so let me…
How Indian Brands Celebrated #InternationalDanceDay With Interesting Visuals
Do you need a special day to dance? Don’t bother last Friday, April 29th was celebrated as the International Dance Day. Celebrated since 1982, the day isn’t linked to a particular person or…
Twitter Q1 2016 Earnings: Now It Is Also Struggling With Its Ad Business
Twitter has two big problems now – user and ad business, but no one knows how to solve it, not even CEO and Co-Founder Jack Dorsey. Just a few days…
7 Recommended Reads That We Liked This Week
Stories that got our attention and our time. Listing 7 such stories that we at Lighthouse Insights read in the week and feel would be a great read for our…
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4 Key Takeaways From Facebook’s $5.38B Q1 2016 Earnings Report
Facebook once again made Wall Street happy with its Q1 2016 earnings report. Facebook’s share price climbed more than 8% in the moments after earnings was announced, reaching more than…
From A Listicle Site To A Large Internet Media Company – How ScoopWhoop Is Re-Inventing Itself
For an Indian parent his child always remains a little kid, even if he is 50 years old. Salim Khan, father of Salman Khan is going all guns in justifying…
#ScienceOfCool – Lenovo Finds The ‘Why’ Behind Cool Videos In A Series Of Videos With A Comedian
I subscribe to the YouTube videos uploaded by Joe Weller. The video that made me a fan of this young British lad was the one that imagined WWE fights in…
Clickbait Publishers, Your Time Is Almost Over On Facebook
Facebook and its News Feed changes are never ending. But this time it is for the good of users, publishers and Facebook. Over the last couple of years Facebook has been…
Ola Cabs Gets Into A Sexist Row, #OlaMicro Ad Pulled Down Later
I’ve often wondered whether creative heads and brand managers take a calculated risk when they give their nod to a controversial ad. Of course they know the traits of the business…
The 25 Coolest #EarthDay Visuals Shared By Indian Brands
April 22 is celebrated as Earth Day ever since 1969. Coincidentally, I happened to read that India is going to battle the hottest summer this year. With the country already…
7 Growing Myths Around Social Customer Service
Editor’s Note: Deep Sherchan, guest editor at LI for the month of April writes about how call centers are evolving in the social media age and how they can adapt…
#MahindraBlazo Blogger Engagement – Why Would A Brand Invite Tech & Food Bloggers To Create Buzz About A Smart Truck
Blogger engagement these days is a pivotal aspect in digital marketing. Be it a product launch or a meet up with influential bloggers, brands are finding interesting ways to bake…
Find Out How These 10 Indian Digital Agencies Are Recruiting Millennials
Ask any agency founder: what is your biggest challenge? It certainly has to do with recruiting good talent and retaining them. Hiring good talent in the digital agency world becomes…
#DoYourHomework – Axis Mutual Fund’s Experimental Video Assigns Homework To Parents
Ask any parent, what’s their primary apprehension and concern? Without a doubt, it’ll be their child’s education and the expenses due to it. To understand parents’ biggest concerns and what’s…