“The first hit was hard, the next one is going to be harder.” Late August, the streaming and video on demand Entertainment Company Netflix posted this message to its Indian…
Ranveer Singh and Alia Bhatt are back again with a dash of quirk continuing with their MakeMyTrip ads. The powerful couple is looking considerably more captivating than the past seasons….
22nd September 2017 last date for LI Content Marketing Awards 2017: Last and final date for submissions of LI Content Marketing Awards 2017. Read more here. How Fastrack aced creative content…
15th September 2017 last date for LI Content Marketing Awards 2017: Lighthouse Insights (LI) has chosen to extend the submission dates for LI Content Marketing Awards 2017. The last and final date…
According to a report published by eMarketer: Facebook continues to lose appeal among teens and young adults. Snapchat followed by Instagram are leading the race. One of the reasons why…
In our last weekend digital marketing show, one of the biggest developments of last week was WhatsApp finally opening up for businesses officially. Not just last week, we at Lighthouse…
Why online food ordering startup FreshMenu launched a print magazine: ‘Food For Thought’ will be a medium to start a deeper conversation with the modern Indian customer, says Aparna Mahesh,…
Lighthouse Insights is producing weekend video shows on the major developments around social networks and digital marketing. Updates beneficial to marketers, here is this week’s episode. The major developments are:…
“Companies don’t fail for lack of cash or attitude, companies fail for lack of brains and effort,” Mark Cuban, serial entrepreneur and owner of the NBA’s Dallas Mavericks. November 2012…
Snapchat – the app loved by teens and young adults is having a tough year. After its much-hyped IPO earlier this year, the parent company Snap had to suffer two…
Call for submissions for LI Content Marketing Awards 2017: The first edition of ‘LI Content Marketing Awards’ is out. Make sure you submit your entries by 4th September, 2017 end of day….
Lighthouse Insights is producing weekend video shows on the major developments around social networks. Updates that are beneficial to marketers. It won’t be just news but also powered by our…
At 24, Gautam Reghunath joined Webchutney now known as Dentsu Webchutney, right after completing his marketing degree at Manchester Business School. His friends decided to join the lucrative financial world…
Local languages are going to be the key for the next billion users as well as marketers to join the Internet. With every passing year the statement has become louder…
Earlier this year we successfully executed the third edition of Lighthouse Insights (LI) Digital Campaign Awards. Carrying forward our belief that good and interesting work needs to be recognized and…
#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content: Just in time for the festive season, eBay calls out all Indians to embrace refurbished and enjoy heavy…
The Influencer marketing space is not only picking up pace in 2017, but getting more expensive too. Last year eMarketer said, “Globally marketers spend $570 million on influencer marketing on…
Queens of Comedy, TLC India leverages digital to find the funniest women in the country: The lifestyle channel is on the lookout for women who can leave us in splits,…
“Fraud is the daughter of greed,” Jonathan Gash. US digital marketing spends will near $120 billion by 2021. Investment in paid search, display advertising, social media, online video and email…
In 2007, I got a chance to experience my first cultural shock in London. Pub hopping and sight seeing kept me busy after work hours, which is also the time I…
