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AUTHOR: Prasant Naidu

Founder and Editor at Lighthouse Insights.
LI Digital Awards 2018-red

50 categories to apply from at the LI Digital Marketing Awards 2018

NewsFebruary 6, 2022April 23, 2022

Yesterday, we made the Fourth edition of Lighthouse Insights (LI) digital marketing awards live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…

LIDMAwards2018

Call For Submissions For LI Digital Marketing Awards 2018

NewsFebruary 5, 2022April 20, 2022

The Fourth edition of Lighthouse Insights (LI) digital marketing awards is live. The online award show along with the industry-favored eBook is delighted to honor your amazing work executed in…

Do digital agencies need a sales or business development team

AgenciesFebruary 1, 2022February 2, 2022

On a Saturday afternoon, sipping craft beer – a dear friend of mine informed that the network agency he represents is cutting down on the sales team. Talking more on…

vdonxt asia

Who do young marketers want to work with?

AgenciesJanuary 25, 2022

Do young marketers prefer a traditional ad agency or the new age production houses? Do they work with the Ogilvys’ and Lowe Lintas’ of the world or do they prefer…

future of video

Personalized Experience is the Video of tomorrow

MediaJanuary 24, 2022

Experience is the word that marketers swear by. The other word is ‘Video’ – if you watch or breathe in this space then no surprises here. Brands want a video…

#DANe4mreport - Video: the cheerleader of Indian Digital Advertising

MediaJanuary 17, 2022

“This is the golden era for content creators. Earlier it was just one print and TV ad but today with so many screens, the opportunities are nothing short,” remarked Raj…

cont markt special list

LI Content Marketing Awards 2017 - Best Content Marketing Brand & Agency

NewsNovember 15, 2021January 24, 2022

Earlier in the week, Lighthouse Insights revealed the winning list of the LI Content Marketing Awards 2017. The ‘LI Content Marketing 2017’ online award show was launched late in August….

The winning list of LI Content Marketing Awards 2017

NewsNovember 13, 2021November 15, 2021

Monday got interesting; here is the winning list of the LI Content Marketing Awards 2017. Late in August, we had launched the first edition of “LI Content Marketing Awards”, the…

HBO Suicide Squad WhatsApp campaign

How HBO India capitalized the WhatsApp status feature and received above 100K messages

BrandsNovember 6, 2021November 9, 2021

The Client HBO India (Turner International India Pvt Ltd) - World leader in entertainment, HBO is present in over 50 countries entertaining billions of fans each day with the very best…

How Bajaj Allianz Life Insurance uses its blog to educate & empower users to make an informed decision on financial planning

BrandsNovember 4, 2021November 4, 2021

The Brand Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…

POPULAR

Republic Day 66th

30 Best Republic Day Facebook Posts From Brands

21 Awesome Republic Day Creative Visuals, GIFs & Videos Shared By Brands

21 Awesome Republic Day Creative Visuals, GIFs & Videos Shared By Brands

Republic Day visuals 2017

Creative Watch: 2017 Republic Day visuals & gifs

How Dell harnessed Facebook LIVE to launch the first Inspiron gaming laptop in India

BrandsNovember 3, 2021

The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…

Dogsee

#DogseeDogSong - How Dogsee executed the biggest digital campaign by an Indian pet food brand

BrandsOctober 30, 2021October 30, 2021

The Client Dogsee is an industry leader and disruptor of pet treats market. This Bangalore headquartered dog treat brand manufactures natural, pure, preservatives & gluten free dog treats. The marquee…

How Dell India created relatable and relevant content by appreciating its customers

BrandsOctober 27, 2021

The Brand Dell India: Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work…

Kaya Skin Clinic

How Kaya became ‘THE’ preferred brand in laser hair removal while engaging with younger consumers

BrandsOctober 26, 2021

The Client Kaya Ltd started its journey on 27th March 2003 and is now present across India and the Middle East. Kaya has 3 formats namely - Kaya Skin Clinic,…

How Citi flipped the demonetization script leading to 48% growth in debit card spends & 95% jump in debit card transactions

BrandsOctober 26, 2021October 26, 2021

The Client Committed to India for over 110 years, Citibank N.A., India takes pride in being a premier locally embedded financial institution, backed by an unmatched global network. Citi’s presence…

Dell Futurist

How Dell India used domain specific influencers to reach out to youth with the ideology ‘live your passion’

BrandsOctober 25, 2021

The Client Dell India - Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology…

Bajaj Allianz Life created Appu-Pappu comic series to educate people on the nitty-gritties of Life Insurance

BrandsOctober 24, 2021

The Client Bajaj Allianz Life Insurance is a joint venture between Bajaj Finserv Ltd and Allianz SE. While Bajaj Group has more than nine decades of experience in the local…

giftsmenlove

How USL Diageo leveraged a user generated campaign to launch its Celebration Edition Whiskey

BrandsOctober 24, 2021

The Client USL Diageo is India’s leading beverage alcohol company with an outstanding portfolio of premium brands. USL Diageo saw a huge opportunity to extend its portfolio in Gifting –…

Gail Hawa Badlo warriors

How GAIL India’s Hawa Badlo social movement against air pollution touched 20 million plus lives digitally

BrandsOctober 23, 2021October 23, 2021

The Client GAIL (India) Limited is the largest state-owned natural gas processing and distribution company in India. GAIL was also conferred with the Maharatna status on 1st Feb 2013, by…

Maybelline India #madetofit

How Fit Me Range eCommerce Tool increased awareness & sales for Maybelline New York India

BrandsOctober 17, 2021

The Client Maybelline New York India (L’Oreal India Private Limited). Maybelline New York is inspired by confident, accomplished women and gives you scientifically advanced formulas, revolutionary textures and up-to-the-minute, trendsetting…

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