Editor’s Note: Laalit Lobo (Head Of Business Strategy and Operations at Whatshot) shares about the critical ingredients required in getting your brand message to reach and connect with your audience. The…
Editor’s Note: Prashant Nandan (Senior Director – Digital Trading & Buying at Dentsu Aegis Network) writes about the paradigm shift happening in search. The article has been cross posted from LinkedIn…
Editor’s Note: The article has been cross-posted from LinkedIn with due consent from the author – Aditi Nargundkar. All the views expressed below are completely personal and not endorsed by her employer or Lighthouse…
Editor’s Note: The article has been cross posted from LinkedIn Pulse. Views expressed in the article are writer’s personal views and not of his organization, its clients or partners. Marketing-Technology space —…
Editor’s Note: Deep Sherchan, guest editor at LI for the month of April writes about how call centers are evolving in social media age and how they can adapt to Social…
Editor’s Note: This is an exclusive guest post by Shweta Ayare, Head – Media Spends, Gozoop. The views expressed in this post are the author’s personal views. For any marketer looking at b2b…
Editor’s Note: This is a guest post from Vikram Gupta, Business Director, Havas Media. You can connect with him on Twitter – @vikram_a_gupt. Facebook has opened up to advertisers for capturing leads. Launched…
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. The entire month he is going to share his insights on Learning…
Editor’s Note: This is an exclusive guest post from Chaaya Baradhwaaj, Founder-MD, BC Web Wise. Views expressed in the post are her personal views. You can follow Chaaya on Twitter – @bigfish009 Advertisers…
Editor’s Note: This is an exclusive guest post by Rohit Raj, Co-Founder and Right Brain at The Glitch. Views expressed in this post are his personal views. You can follow…
Editor’s Note: Prashant Kohli, a creative soul and Head of brand strategy at The Glitch is writing a bi-monthly column at LI with the intention to share his thoughts about global digital campaigns that…
Editor’s Note: This is an exclusive guest post from Carlton D’Silva, CEO & CCO at Hungama Digital Services. Opinions expressed in this post are the author’s personal views. It’s that time of the…
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. The entire month he is going to share his insights on…
Editor’s Note: This is an exclusive guest post from Upasana Roy, Head of Strategy, Digitas Lbi India. Opinions expressed in this post are the author’s personal views. In a recent…
Editor’s Note: The article has been cross posted from LinkedIn with due consent from the author – Prabhakar Mundkur, Founder at mindovermatter. You can follow him on Twitter – @WiseCowboy. The…
Editor’s Note: This is an exclusive guest post from Palin Ningthoujam – Head, Digital at Avian Media. Views expressed in this post are the author’s personal views. Way back in 2009, when…
Editor’s note: This is an exclusive guest post authored by Anthony Padayachi, Group Head – Copy, BC Web Wise. Views expressed in the post are the author’s personal views. In 2015,…
Editor’s Note: This is an exclusive guest post by Prasad Pillai, SEO Head, BC Web Wise. Views expressed in this post are the author’s personal views. Marketers probably wonder why SEO is so…
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. This is his first article in which he discusses the challenges…
Editor’s Note: Guest post from Anadi Sah, Creative Director at isobar. Thoughts expressed by the author in this post are his personal views. Change is good and when it is from a…
