Digital and changes in it
Editor’s Note: This is a guest post by Soumyadip Chatterjee (Head, Brand Strategy and Digital Films at Buzzinga Digital). Views expressed in the article are the writer’s personal views and in no…
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8 must-do’s to create awesome marketing communication in this digital age
Editor’s Note: Laalit Lobo (Head Of Business Strategy and Operations at Whatshot) shares about the critical ingredients required in getting your brand message to reach and connect with your audience. The…
These 6 search patterns are going to write the future of search
Editor’s Note: Prashant Nandan (Senior Director - Digital Trading & Buying at Dentsu Aegis Network) writes about the paradigm shift happening in search. The article has been cross posted from LinkedIn…
5 Things Digital Marketers Need To Stop Doing In 2016
Editor’s Note: The article has been cross-posted from LinkedIn with due consent from the author - Aditi Nargundkar. All the views expressed below are completely personal and not endorsed by her employer or Lighthouse…
Why B2B Marketers Should Be Excited About LinkedIn’s Acquisition By Microsoft
Editor’s Note: The article has been cross posted from LinkedIn Pulse. Views expressed in the article are writer’s personal views and not of his organization, its clients or partners. Marketing-Technology space —…
The Role And Evolution Of Call Centres In This Social Media Age
Editor’s Note: Deep Sherchan, guest editor at LI for the month of April writes about how call centers are evolving in social media age and how they can adapt to Social…
9 Advertising Challenges That Marketers Are Still Facing On LinkedIn
Editor’s Note: This is an exclusive guest post by Shweta Ayare, Head – Media Spends, Gozoop. The views expressed in this post are the author’s personal views. For any marketer looking at b2b…
Here’s Why Facebook Lead Gen Ads Will Take Off
Editor’s Note: This is a guest post from Vikram Gupta, Business Director, Havas Media. You can connect with him on Twitter – @vikram_a_gupt. Facebook has opened up to advertisers for capturing leads. Launched…
The 3 Ps That Accelerate Learning & Development In An Agency
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. The entire month he is going to share his insights on Learning…
Google’s New ‘Real-Time Ad’ - The Next Big Thing In Digital Marketing
Editor’s Note: This is an exclusive guest post from Chaaya Baradhwaaj, Founder-MD, BC Web Wise. Views expressed in the post are her personal views. You can follow Chaaya on Twitter - @bigfish009 Advertisers…
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With Emojis, Twitter Will Make Hay As The Sun Shines
Editor’s Note: This is an exclusive guest post by Rohit Raj, Co-Founder and Right Brain at The Glitch. Views expressed in this post are his personal views. You can follow…
Radical Bytes By Prashant Kohli - On Deadpool, Nike, Shield 5 Instagram Series And More
Editor’s Note: Prashant Kohli, a creative soul and Head of brand strategy at The Glitch is writing a bi-monthly column at LI with the intention to share his thoughts about global digital campaigns that…
20 Super & 10 WTF Ads From The Super Bowl 50
Editor’s Note: This is an exclusive guest post from Carlton D’Silva, CEO & CCO at Hungama Digital Services. Opinions expressed in this post are the author’s personal views. It’s that time of the…
Why Our Learning & Development Needs To ‘EDGEucate’ Not ‘Educate’
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. The entire month he is going to share his insights on…
The Evolution Of Display Advertising And What Facebook’s New Update On Audience Network Means For Advertisers
Editor’s Note: This is an exclusive guest post from Upasana Roy, Head of Strategy, Digitas Lbi India. Opinions expressed in this post are the author’s personal views. In a recent…
The Super Bowl 50 Talking Heads Ads Are Well Into Breaking The Label Of Advertising Documentary
Editor’s Note: The article has been cross posted from LinkedIn with due consent from the author - Prabhakar Mundkur, Founder at mindovermatter. You can follow him on Twitter - @WiseCowboy. The…
From Credibility To Visibility – The Changing Times Of Blogger-Brand Engagement
Editor’s Note: This is an exclusive guest post from Palin Ningthoujam - Head, Digital at Avian Media. Views expressed in this post are the author’s personal views. Way back in 2009, when…
Using Technology To Gizmofy Your Digital Strategy In 2016
Editor’s note: This is an exclusive guest post authored by Anthony Padayachi, Group Head – Copy, BC Web Wise. Views expressed in the post are the author’s personal views. In 2015,…
How Effective Is SEO In The Age Of Content Marketing
Editor’s Note: This is an exclusive guest post by Prasad Pillai, SEO Head, BC Web Wise. Views expressed in this post are the author’s personal views. Marketers probably wonder why SEO is so…
Transforming Pitfalls And Problems To Perks And Passion For Digital Via Learning And Development
Editor’s Note: Srinivas Kulkarni, Head, Learning & Development and Analytics wing, Social Kinnect is the Guest Editor at LI for Feb. This is his first article in which he discusses the challenges…