Bollywood and luxury cars have always shared a close bond. The celebs and achievers don’t want to choose anything but the best. German manufacturer, Audi which can’t be questioned for the luxury and comfort that it brings in its machines, seems to be loved in the Bollywood town. In the last few months, the brand has marketed the latest bunch of SUVs quite innovatively in India.
The brand started off by presenting the latest Q SUVs to deserving achievers like Salman Khan, Yuvraj Singh as they resemble class and comfort. The brand later shifted its strategy a bit by saying that the Q is not all about owning it but also gifting it to your loved ones. And Diwali is definitely the best time for gifting in India. The brand spread the message by asking B-Town celebrities about whom they would be gifting a Q.
Carrying that further, now the brand has come forward with a new campaign – “Act in Race2”. The new campaign is for the Audi social media fans and has been launched in partnership with the upcoming Bollywood action thriller Race2.
“Act in Race2” Social Media Campaign
Audi India which has a 1.4M fan following on Facebook has designed an exclusive Facebook app – Act in Race2. The contest is open for it’s fans alone so only after liking the page you are shown the details of the contest.
The contest allows your dream wish – to be a part of a Bollywood film – to be true! To be that one lucky winner, you will have to imagine a situation where you are on a grand Bollywood award ceremony and all set to receive your “Best Co-star Award”. Now that you have dreamt a lot, take a video camera and shoot your award acceptance speech which in fact is your test for this role. So make sure you have a lovely speech that is captured well and once you are convinced, upload it via the app and fill all relevant details. To know more details on the date and judging criteria, make sure you read the T&C details listed in the app.
How effective is the campaign?
In a recent infograph shared by Unmetric, Audi India led the race in driving engagement on social media among auto manufacturers in India. The recent campaign is one such example how the German manufacturer has made it to the top on social media in India. The campaign is definitely a treat for fans and for the brand to go one step towards social.
The app created for the campaign works without any glitch. Additionally, the app serves as a dashboard where you can check the set of videos that are being uploaded by users. Navigation is smooth and the app has incorporated the required sharing features too. Other required details of the contest have been listed in the T&C.
Along with this, Audi India has created a video which showcases the lead stars of the movie Race2 who are seen inviting fans to participate in the contest. A small effort but adds genuineness and motivation for fans to participate in the contest.
Although in the past, we have seen brands associating with Bollywood actors and giving fans a chance to feature in an ad or a song along with the star, this is the first time a brand is providing the opportunity for a fan to co-star in a mainstream Bollywood movie.
To promote the Micra, we did see Nissan create the world’s first Bollywood movie ‘New Star of India’ starring leading Bollywood actor Ranbir Kapoor and 20 fans auditioned from Facebook. Later, Volkswagen India also gave a chance to audition your Volkswagen for the movie “Go Goa Gone”. But, none gave the opportunity to star in a mainstream movie. The trend seems to be growing and Audi India’s ‘Act in Race2’ will only strengthen this trend further.
This is an awesome chance for a fan who is passionate of joining Bollywood. The last date for video submissions is inching close so hurry up and good luck!