Asian Paints starts young with #SeeColoursBetter, KFC sparks ‘hope’ for hungry children

Indian digital marketing news - Asian Paints' launches social experiment to help men imagine colours, KFC Hope CSR campaign will contribute up to Rs 5 from the sale of every bucket to the needy, and more

KFC sparks ‘hope’ for hungry children: KFC has rolled out an initiative through which the chain will contribute up to Rs 5 from the sale of every bucket to the needy. The CSR initiative is being communicated through three digital films. Ogilvy Delhi is the agency behind the campaign.

Social Kinnect bags digital duties of Topsgrup: Social Kinnect recently bagged the digital duties of Topsgrup, a security solutions company. The agency landed the account because of its understanding of the security business, which is of a different model as not too many people understand the intricacies and the creative solutions.

Paru Minocha to head Kantar IMRB’s Qualitative Business: Kantar IMRB, a market research company, has announced the appointment of Paru Minocha as the Head of Qualitative Business Unit. She will play a key role in leading the company’s go to market services and drive the growth of the qualitative business pan India.

Asian Paints starts young with #SeeColoursBetter: Asian Paints has shown that although men have always been considered the dominant gender, when it comes to putting together a beautiful home, women fare far better. Asian Paints colour experts help men understand colours, designs and patterns better.

Max Fashion points to ‘endless ways out’ of comic bloopers, with value and variety: Max Fashion, launched in India over a decade ago, has rolled out its first television campaign of two films conceptualized by J. Walter Thompson.

Coca-Cola on ad strategy: “Create campaign with Indian context, but highlight brand’s universal appeal”. AFAQS takes a look at the cola giant’s latest five-film marketing push.