Debarpita Banerjee joins FCB Ulka as president, North and East: FCB Ulka Advertising has announced the appointment of Debarpita Banerjee as president, North and East. In her new role, she will operate from the agency’s Delhi office and work towards business development for the agency across these two regions in India. In addition to this, she will also head the soon-to-be launched branded content division of FCB India, a part of the FCB Ulka Group.
Hotstar adds 4,000 hours of Malayalam content to its platform: Star India’s online streaming platform Hotstar has added 4,000 hours of Malayalam content including movies and popular TV shows across genres to its library, reports Indiantelevision. The company has also appointed Mohan Lal as its ambassador for Malayalam. The company claims to have 50,000 hours of content in 8 Indian languages.
Dentsu Webchutney wins digital and creative mandate for chat app Hike: Dentsu Webchutney, the digital agency of the Dentsu Aegis Network, has won the digital and creative mandate for the chat app Hike in a multi-agency pitch. The account will be handled out of the agency’s Delhi office.
Why an acu-masseur, a bat maker, a physiotherapist and a statistician star in TVS Motors’ digital film: The campaign is titled ‘A salute to the stars behind the stars’. The variants being promoted are TVS StaR City+ and TVS Sport.
Govt’s Central Monitoring System already live in Delhi & Mumbai: The Government’s Central Monitoring System (CMS) is already live in Delhi, New Delhi and Mumbai, according to Minister for Communications & IT, Ravi Shankar Prasad. Answering a query on 4 May, Prasad told the Lok Sabha that CMS will be set up in a phased manner to “automate the process of lawful interception and monitoring of mobile phones, landlines and the internet in the country.”
Asian Paints highlights its SmartCare range through webisodes: Last month Asian Paints launched their maiden TV commercial for its SmartCare range of water proofing solutions. This time however, the brand has decided to take the core proposition of the product forward through a series of webisodes. Till now three episodes have been launched and the story revolves around a CBI officer investigating a SmartCare contractor about the product and its warranty claims through a lie detector test.
“40 hours of recording, 150 hours of composing, 50 hours of shooting”: Siemens India on creating the #SoundOfWork digital film: Are musicians replacing copywriters? No. But, sound-only ads are becoming popular in Indian ad-land. The most recent example is Siemens India’s #SoundOfWork digital film produced by Thought Process Films.