ICC teams up with Twitter for World T20: Brand new fan experiences include Twitter emojis, #WorldT20Heroes and #AskCaptain. The #OnlyOnTwitter experience will be live from March 13 to 19 and from March 29 to April 4.
Arrow shows how to be ‘Be Bold. Be Anything’ to break social stereotypes: Conceptualised by Autumn Worldwide, through their Women’s Day campaign the brand has interestingly brought out how there is a need to break stereotypes about women’s capabilities.
Myntra’s new campaign says AllAboutYourStyle to women: The popular assumption is shopping grooming and clothes are an integral part of a woman’s existence. That maybe so, but isn’t what women wear guided by the stereotypes that prevail against the fairer sex? Myntra’s new laid back yet powerful campaign takes on the stereotypes associated with women. The online shopping portal has launched a campaign that invites regular women to talk about their style statement, what they keep in mind when deciding the day’s outfit.
TLC celebrated this year with #TakeTheLeap digital campaign: TLC, India’s favourite lifestyle destination celebrated the leap day this year by inspiring people to create a memory by indulging in their passion. With a unique digital campaign – #TakeTheLeap, TLC connected with thousands of millennials urging them to tick off items from their bucket list.
Digi Osmosis unique campaign for ‘Ki & Ka’: Digi Osmosis has crafted a unique campaign for R Balki’s latest production Ki &Ka from the T-Series Films stable by creating a special app for the Ki & Ka facebook page. Once the viewer has watched the trailer on Facebook, a question pops up asking the viewer ‘Who are you in your life, Ki or Ka?’. It further asks viewers if they are the independent, career-oriented, outspoken Ki or the homely, loving and caring Ka.
VCCircle appoints Archna Shukla as editor: News Corp owned VCCircle has appointed Archna Shukla as editor. She will be responsible for leading news gathering and editing efforts, as well as day-to-day news coverage functions, at VCCircle and TechCircle.
Suman Srivastava is vice chairman and chief strategy officer of FCB Ulka Group: FCB Ulka Group chairman and CEO Rohit Ohri announced the appointment of Suman Srivastava as vice chairman and chief strategy officer, FCB Ulka Group.
Isobar Walks Away with Aircel’s Digital Duties: Aircel, one of the leading players in the telecom industry, has awarded its digital duties to Isobar India.