Antiragging Campaign Goes Social

Antiragging.in, which is a portal to curb ragging in colleges has launched on Facebook to reach out to the youth

antiragging facebook

antiragging

Launched this July, Antiragging.in, a portal to fight against ragging in colleges, is now embracing social media to reach out to the youth.

Every year we have thousands of excited students who look forward to relish their new lives in college but most of them are also scared of being ragged. Generally done by seniors to get accustomed with their juniors, ragging has now turned dangerous from being a shameful incident.

One such incident that caught the  limelight was the ragging incident of Aman Kachroo in 2009 Aman lost his life after being brutally ragged by his seniors.

The incident raised various questions and one of them was how can students report such ragging incidents without being scared and also about quick action being taken. In the past, we have also seen college authorities trying to suppress such issues considering the reputation of the college. Now thanks to Aman’s father, Rajendra Kachroo, who along with The HRD ministry has unveiled a portal to tackle this – Antiragging.in.

The portal promises to help students lodge complaints with ease and the Aman Satya Kachroo Trust, which is also the monitoring agency of the antiragging cell, will take up the complaints with the concerned administration quickly. Rajendra, who is the founding trustee shared with TOI that all the communications, talks, etc. would be posted online so that the victim can track the proceedings of the complaint. The site claims to have more than 10K visits by now and out of 49 complaints registered, 8 have been closed.

Social Media Presence of Antiragging.in

The portal has also made its presence on social media sites like Facebook and Twitter. The Facebook page, which was launched on 9th May, has more than 800 fans.  The content that is being shared on the page is about antiragging and how can it be stopped. As this kind of initiative will need awareness, being present on Facebook is the right move in a country like India where the maximum number of Facebook users lie in the age group of 18-24 years. Going further if the page is able to build a Facebook and mobile app that registers complaints from Facebook itself then it would be really effective.

In addition to this, the site has also made it’s presence on Twitter but the activity is not that encouraging like it is on Facebook.  The Twitter page has hardly any tweets and a mere number of followers.  Twitter, which is known for its one to one conversation works when you are active, post relevant content and indulge in regular conversations. The team at Antiragging can use Twitter to connect to various colleges and indulge in conversations on Twitter. If this kind of engagement is not done then it would be really hard to crack Twitter. One advice would be making Rajendra the face of Twitter so that people on the network are more open to conversations. We love to talk to humans and not logos.

Nevertheless, a brilliant move, which should have been executed way before in India. Now that we have it, hopefully it grows with time and more students open up without getting scared. The other good thing that has been done is keeping Rajendra as the face along with the HRD for this entire initiative. This would boost confidence in students to come forward and avail the service.

I wish we don’t come across stories like Aman in the future. I am quite upbeat with this move but how do you see this initiative?