Amazon India urges you to #DeliverTheLove in its latest Raksha Bandhan campaign: Raksha Bandhan, the festival that celebrates the bond between siblings, is just around the corner. Amazon India has come out with their latest campaign, #DeliverTheLove as a reminder of what is really important for Raksha Bandhan.
Wai Wai noodles launches its maiden TVC: Wai Wai, the noodles brand from CG Foods has released its maiden TVC and launched a new 360 degree ad campaign. Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth.
Go on a holiday this extended weekend, says OYO: OYO, India’s branded network of hotels, launched a new TV campaign ‘#NikalChalein’. With the August 13-15 long weekend just around the corner, the TVC, which rolled out on August 5, showcases a plethora of emotions of individuals staying in OYO properties.
Savlon gets Saina Nehwal on board as brand ambassador: The ad film, conceptualised by Ogilvy & Mather Mumbai, shows Nehwal proving everyone wrong who did not believe in her. The film ends with Nehwal asking parents not to tell their kids ‘they will never amount to anything’, as such words inflict the deepest wounds.
Mindshare and Culture Machine partner to launch ‘Content Lab’: Mindshare, one of India’s largest full service media agencies, a part of GroupM, recently partnered with Culture Machine to launch ‘Content Lab’. Under the partnership, Mindshare’s clients will have access to Culture Machine’s patent pending big data content platform, intelligence machine (IM), as well as its programmatic content tool, video machine (VM), in addition to the latter’s team of analysts, data scientists, machine learning experts, channel management, audience growth and in-house content studios across North and South India.
It’s now #TimeToOwn a house, says Tata Value Homes in new campaign: Tata Value Homes, in association with Digital L& K | Saatchi & Saatchi have created a campaign which directly addresses the aspirations of millions of Indians to own their home.
United for a noble cause: This Independence Day, major start-ups, musicians and the Robin Hood Army (RHA) are coming together in a unique project to unite Indians and Pakistanis into action. #Mission500k will mobilise students, start-ups, families and corporate offices to rally together and serve meals to 5,00,000 less fortunate people on both sides of the border on Independence Day.
Alok Nair, Mini Menon coming up with infotainment content website ‘Indy Network’: Mini Menon and Alok Nair team up with Akshay Chavan to create a digital platform to provide multimedia content, targeting the age group of 15-45 years. It will go live in a few months.
Qyuki launches Jammin’, a musical collaboration with YouTube: The digital content company Qyuki recently unveiled Jammin’, a digital musical collaboration with YouTube, featuring leading music creators from YouTube and Bollywood’s iconic composers such as A R Rahman, Salim-Sulaiman, Clinton Cerejo, and Mithoon.
Thought Pot Media forays into video production with Thought Pot Studios: Thought Pot Media, listed amongst the leading digital agencies in the country, has announced its foray into video production under the banner Thought Pot Studios with the launch of their first brand film. This vertical will focus on creating innovative and high impact video content encompassing short films, web series, TVCs amongst others.
Amazon India launches a used book store: Amazon India will now allows customers to buy used books through a separate store on the website and mobile app. The store currently has over 100,000 offers on titles and used books are graded by sellers as Used-Like New, Used-Good and Used-Acceptable based on their condition. This information is visible to every customer at the time of purchase.
Facebook India Ropes in Sunita GR as Head, Business Marketing: Facebook India has appointed Sunita G R as the Head of Business Marketing for its India operations. She will be based in Delhi.
Culture Machine and Dove Question Rules of Beauty: Culture Machine’s lifestyle channel ‘Blush’ along with ‘Dove’ has launched its latest video titled ‘Is that You? The video is a part of the brand’s new campaign #ChangeTheRhyme that continues to ask provocative questions, break the rules of beauty, and challenge the notion of ‘ideal beauty’.