L&K Saatchi & Saatchi to handle Mondelez India’s Halls, Chocolairs’ creative duties: Mondelez India, the maker of Cadbury chocolates, has appointed L&K Saatchi & Saatchi as the creative agency for its gums and candy brands Halls and Chocolairs in the country, a Rs 35-40 crore account that was managed by Ogilvy & Mather until recently.
Parle BakeSmith Marie traces its roots back to Mrs. Smith of London in its new ad: Parle has unveiled a new campaign for its BakeSmith range of Marie biscuits. The film-led campaign, created by Everest Brand Solutions, traces the origin of the Marie biscuit, and takes the viewer on a journey to London.
Carat predicts India to witness highest growth rate in ad spends in 2017: According to the latest global ad spends report released by the company, the upsurge of digital to account for 27.0 per cent of advertising spend in 2016 and extend significantly to 29.3 per cent in 2017, reaching USD 161 billion globally.
Mexitos would be a synonym for Nachos, says Parle’s B. Krishna Rao: The Indian snacks industry has come a long way since Lays entered the space decades ago. In India it was easy to associate chips with ‘Lays.’ Lays was a synonym for chips and continues to be so. Nestlé’s Maggi did a similar thing to noodles in India. It was a revolution in the category and that is exactly what Parle intends to do with the Nachos brand – ‘Mexitos.’
Amazon India revels in spirit of #WeIndians: E-commerce major, Amazon India, is back with another quirky commercial. After its popular ‘Aur dikhao’ campaign last year, the brand shifted focus to building trust, this year. It is seeking the trust, that existing consumers have on the e-commerce platform, from prospective customers.
World’s leading media agencies form new global media agency network, Local Planet: A consortium of the world’s leading independent media agencies have joined forces to launch Local Planet, a new global media agency network. At launch, Local Planet operates in over 40 markets across the world and includes Horizon Media in the United States, the United Kingdom’s the7stars, Spain’s Zertem Communication Group, Italy’s Media Italia, Germany’s pilot, France’s CoSpirit MediaTrack, Sweden’s Tre Kronor and India’s Percept Media, among its founder shareholder agencies.
Motivator’s ‘Pimple’ campaign for Himalaya breaks clutter this IPL season: Motivator, India’s fastest growing media agency (in the last 3 years) as per RECMA 2015 has created a one-of-a-kind campaign for FMCG major Himalaya with close collaboration with ESP Properties, the entertainment and sports arm of GroupM.
ICC Worldcup T20 2016 sets new record in viewership; both traditional and digital: The tournament also showcased staggering figures when it comes to its digital reach with 320 million video views across ICC digital properties and social media pages alone.
MPA forecasts Asia Pacific online video opportunity at US$35 billion by 2021: According to a report by Media Partners Asia (MPA), Asia Pacific online video revenue is expected to reach US$35 billion by 2021, an average annual growth of 22 per cent from US$13 billion in 2016.
9XO Emoji Life launched; provides international news via emoticons: 9XO, the international music channel by 9X Media, has created a unique programming segment on its channel called 9XO Emoji Life. This short format show will capture the latest buzz in International celebrity news and present it in the language used by the millenials.
TVF partners Furlenco in ‘Truth Or Dare With Dad’: While the world is raving about Huffington Post’s digital video series ‘Talk To Me’ that urges children to interview their parents, India’s own digital content and web series pioneer TVF has come up with its own variant of the same, only with an added dose of laughter. Calling it an infomercial, The Viral Fever has partnered with furniture rental brand Furlenco to launch ‘Truth or Dare with Dad’.
Nickelodeon launches new campaign for kids ‘Together for Good’: Nickelodeon has announced Together For Good – an initiative that looks at to making children take small steps towards a cleanliness. Kick-starting today, the first edition of the campaign aims to make the process of cleaning more fun and entertaining for children.
OgilvyOne Worldwide names Keswani Mumbai Head: OgilvyOne Worldwide has announced the appointment of Namrata Keswani as VP and head of its Mumbai office. She replaces Gaurav Magotra, who moved to OgilvyOne Vietnam three months ago.
Maruti Suzuki Alto celebrates 30 lakh happy stories: At a time when family picnics and outings have become an obscure memory, Maruti Suzuki Alto has decided to bring back the memories as it celebrates its 30 lakh happy customers.
Marketers embrace native ads: Warc-King Content survey: With that in mind, Warc and King Content surveyed more than 300 marketing and advertising professionals in 16 countries across Asia Pacific to learn more about how they are using native advertising and the opportunities and challenges the medium raises for their business. Respondents included brand owners, creative and media agencies, media owners and content experts among others.