Lowe Lintas wins creative mandate for Vivo Mobile India: Vivo Mobiles, which claims to be the third largest mobile handset manufacturer in China, has appointed Lowe Lintas Delhi as its creative partner. The agency is tasked with the communications mandate for the smartphone major during the IPL season this year.
Minesweeper partners with QuickMetrix to offer digital, social client services: Minesweeper has entered into an alliance with QuickMetrix, a brand owned by Lighthouse Technologies, to offer client services in the areas of Digital and social. This enhances Minesweeper’s offering ranges from Media Planning and Implementation, Media Buying, Operations, and Analytics with a recently launched tool that helps e-commerce companies in responsive media campaigns.
Amazon India bets on comedy to promote #ApniDukaan on Twitter: Humour as a genre is not limited to entertainment alone but can be used as a method of aggressive marketing too. This is what Amazon India did on Monday when it roped in popular comedy actor Gaurav Gera to promote its products on Twitter using the hashtag –#ApniDukaan.
Mission Hospital shows the way to healthcare: The Mission Hospital is the first super specialty corporate hospital in Eastern India outside Kolkata. One of the finest healthcare facilities in Eastern India, its message in a set of ad films is simple: top-quality affordable and dependable healthcare. Conceptualised by Ogilvy & Mather, Kolkata, the films reflect the real life healthcare concerns of suburban residents, and how they are addressed by The Mission Hospital.
Eros International’s total revenues decreases 39.74% to $60.5M in Q3 FY16: Eros International has reported digital & ancillary revenues of $22.2 million for the quarter ended December 31, 2015, registering an increase of 4.23% from $21.3 million in the same quarter last year. The segment accounted for 36.7% of Eros International’s quarterly revenues but accounted for 21.2% of total revenues in the same quarter last year.
Ariel reveals a father’s secret anguish: BBDO India and Ariel Matic from P&G have hit the bull’s eye once more. Its latest video ad in its ‘share the load’ campaign, which encourages men to help their wives with the laundry, has gone viral online. The big difference between this one and Ariel’s previous ad is that while the first emphasised gender inequality as seen by two women, here the observer is a man.
Cut The Crap launches Design Sell: Cut The Crap, a Mumbai based full-service creative agency, has launched of its design unit, Design Sell. Design Sell will work as a part of CTC; however will function independently with its own separate team. The new entity will focus on brand identity, packaging, digital and 3D designs, BTL and more. Design Sell will be headed by Renuka Desilva, creative director (art).