Amazon India celebrates with Ganesh Chaturthi campaign, kids spread awareness for Dettol

Indian digital news of the day -Amazon India has rolled out a new campaign for Ganesh Chaturthi, Dettol kids spread awareness about washing hands in new ad, and more

Amazon India celebrates Ganesh Chaturthi with new campaign: Amazon India has rolled out a new campaign for Ganesh Chaturthi, a festival celebrated extensively in Maharashtra. Conceptualized by Orchard Advertising, the campaign showcases that how Lord Ganesha eliminates the obstacles.

Kids spread awareness about washing hands with Dettol: Conceptualised by McCann World group, the campaign for Reckitt Benckiser’s flagship handwash brand, Dettol reiterates its commitment towards bringing behavioural changes in healthy handwashing habits, with its focus on real life challenges.

Twitter to curate live music gigs with Rolling Stone India: Twitter has partnered with Rolling Stone India to curate live music gigs on the platform. Artists will go live on Periscope & Twitter from Twitter India’s ‘BlueRoom’ twice a month. The artists will also engage with fans on Twitter before and after the performance.

Mindshare and HUL partnership dominate Emvies 2016: For the second year in succession, the WPP group walked away with the Agency of the year Emvies award  with a solid unbeatable 395 points in its bag.  That was courtesy the eight gold, 18 silver and  fifteen bronze metals it pocketed. And client of the year was: Hindustan Unilever.

Dentsu Webchutney launches interactive coaster – Bro’ster – for Morning Fresh: The Bro’ster is a pocket-sized entertainer with built-in load sensors that calculate your drinking data over a span of time and it throws up funny, flirty and sometimes sarcastic messages on its LCD screen, after every sip that you take.

WATConsult wins digital and social media mandate for five new accounts: WATConsult, part of the Dentsu Aegis Network, has expanded its Delhi operations. The agency has added five new accounts to its portfolio, namely, IICE Vodka, Lybrate, Centre for Digital Financial Inclusion (CDFI), Indraprastha Apollo Hospitals, and Boston Scientific Corporation of India (BSCI).

Span bags creative & media duties for Alkem: Span Communications recently won the creative and media duties for Alkem Laboratories, a multi-national pharmaceutical company. The agency will promote its diverse range of products, beginning with its first campaign for the company’s liver syrup ‘Livoerb.’