Arré partners with Sony LIV to broadbase itself: The multi-media, multi-format digital media brand Arré has announced its partnership with Sony Pictures Networks India’s (SPNI) digital entertainment platform Sony LIV. The partnership will strengthen Sony LIV’s library and will provide an alternative distribution platform to Arré.
DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain: DigitasLBi has elevated Mark McDonald, Sabah Iqbal and Pooja Gosain to Head of Creative, Head of Account Management and Senior Creative Director respectively to gratify their optimistic impact and management abilities that has aided DigitasLBi to grow immensely over the year.
Contrary to reports, WhatsApp will comply with Delhi HC order on user data sharing: Countering media reports, WhatsApp said that it will comply with last week’s Delhi HC ruling which directed it to delete all information/data of users who delete their WhatsApp account by 25th September 2016. The ruling also said that any such data shall not be shared with Facebook. If a user chooses to remain on WhatsApp then the service shall not share data of users collected up till 25th September 2016, the ruling added.
Himalaya For Moms enters market with a message from caring mother, to her expecting child: The Himalaya Drug Company has rolled out a digital campaign which targets to-be-moms for a new range of products ‘Himalaya For Moms’. Leading the campaign is a film conceptualised and produced by ShotReady. The film is about a mother, who is writing a letter to her expecting daughter, emphasising the brand’s message #BecauseYouNeedTakingCareOfToo.
Honda 2 Wheeler India emphasises on importance of balance in life and roads: Honda 2 Wheelers India has released its latest 360-degree marketing campaign where its brand ambassador Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads. The commercial is conceptualised by Dentsu One, a Dentsu Aegis Network Company. The 50- second campaign, ‘Combi Brake System with Equalizer’, was launched on September 14 and will be promoted across television, digital, print and outdoor.
Wallace Pharma assigns digital mandate to Rage Communications for VitBits! Rage Communications, a full service digital communications agency, has bagged the digital business of Wallace Pharma’s OTC vitamins, VitBits! The chewable multi-vitamin jelly is aimed at children.
Priyanka Chopra’s reflections promote Blenders Pride Fashion Tour: In a new commercial, Priyanka Chopra is seen playing hide and seek amid a maze of mirrors with shutterbugs, who all run after her, trying hard to capture her in their lens. Chopra, who has an iconic and definitive expression of style and good taste, is the brand ambassador of the Blenders Pride Fashion Tour.
Amazon.in and MTV launch music fest in run-up to Amazon Great Indian Festival: Amazon.in, in association with MTV, is all set to welcome the festive season with an exciting content marketing initiative. This festive season, Amazon has upped the ante on customer engagement by creating a one-of-its kind musical experience in association with MTV Brand Studio.
Voot Kids launches first marketing campaign: With close to 3.5 million active monthly users on Voot Kids, Viacom 18 is now launching a marketing campaign for its young consumers. The earlier traction on the kids section of the OTT platform was generated organically in last four months of the launch, said Gaurav Gandhi, COO, Viacom18 Digital Ventures.
Social meets TV, courtesy 9XM and Facebook: SpotboyE, a Bollywood news destination, has partnered with Facebook to launch an interactive show which will be simulcast across Facebook communities of SpotboyE and 9XM, a Bollywood music television channel. This ‘Social meets TV show’ is titled SpotboyE Live and will feature interactions with top Bollywood stars and singers in real time.
Men can pout, dance in ghungroos, be gay; Don’t judge: eBay India’s new spot: Conceptualised by BBDO India, the television-led campaign #ThingsDon’tJudge talks about various situations where people are seen breaking away from prejudices that the society imposes on them.