The present government has suddenly woken up to get everything on social media. Nothing wrong in it but what made them take so much time? Well keeping aside the pessimistic thought process, the big news is that All India Radio (AIR) or famously known as Akashvani has been launched on social media.
According to a blog post by Ministry Of Information and Broadcasting, Manish Tewari Minister for Information & Broadcasting yesterday launched the New Media Platforms of All India Radio with regard to Live Streaming of AIR Urdu Service, FM Gold, AIR YouTube Channel and Android based mobile phone application of AIR News.
The live streaming has been made available on the AIR website. The YouTube brand channel was launched a day before and has already secured more than 40 subscribers. The viewership is definitely going to increase due to the sheer quality of content that the channel is uploading on YouTube. AIR has uploaded some very interesting content such as excerpts from speeches made by Mahatma Gandhi, Pt. Jawaharlal Nehru, etc. The below video that AIR recently uploaded goes back to 1947 and shares the speech made by Pt. Jawaharlal Nehru on the eve of Indian Independence.
Going further, the YouTube channel of AIR will share more interesting content from the archives. AIR eventually aims to make the YouTube channel as the go to destination portal for the entire AIR network.
The initiative gives AIR not only a greater reach but also to be able to connect with the younger generation. The live streaming option would provide a 24*7 access to the programs of AIR and all over the world. The move is interesting to listeners who might have lost touch with AIR and wish to access the huge archives that AIR has at its end. Making the archives accessible on social media is a desired move and it can help AIR to gain popularity too. But, I wonder whether AIR plans to upload some exclusive content for social media users.
This is not a bad move at all considering the goldmine it has in its archives. I have enjoyed listening to some of the content that I had earlier read only in text books and look forward to more. Will it induce you to log into the AIR YouTube channel and consume content?