Pakistani Campaign On Kashmir Featuring Indian Celebs Goes Viral: A Pakistani organization has launched a graphic online campaign on the Kashmir issue, attempting to drag Indian celebrities into the controversy by using their morphed images. The campaign comes at a time when senior figures of the Pakistan government continue to spark controversy with their comments on the tension in Kashmir over the killing of terrorist Burhan Wani.
Airtel’s Wynk Music app crosses 25M downloads on Android: Airtel’s music streaming app Wynk Music claims to have crossed 25 million downloads on Android since its inception in September 2014. Wynk crossed 5 million app downloads in February last year and 12 million in November last year.
SapientNitro India appoints Amod Dani as Creative Head for North: SapientNitroSM, part of Publicis. Sapient, has brought on board Amod Dani, previously Vice President Creative at AffinityX, as Creative Head for the Northern region. Dani replaces Surjo Dutt who joined FCB Ulka as Nation Creative Director.
Domino’s brings the goodness of a BurgerPizza: It’s a burger. It’s a pizza. It’s a BurgerPizza! For everyone who loves their burgers but cannot stop dreaming about a pizza, here is a nice little combination. Domino’s Pizza India has come up with a neat little innovation called the BurgerPizza. The food item that looks like a burger but tastes like a pizza has been designed specifically for the Indian palette.
Pidilite launches ‘total control wala’ Fevikwik Gel TVC: Pidilite has launched a new product variant, Fevikwik Gel, and its TV campaign is a hilarious take on the total control the adhesive provides. The TVC is developed by Ogilvy & Mather and it emphasises the total control characteristic of the gel variant in a playful manner.
Kinetic India creates live Twitter on streets for Sony SabTV: This unique initiative is such that anyone on Twitter can tweet any question on their mind with hashtag #SABKaYaro and they will get a response in just a second. One can ask any generic question they like and they will get a response from Y.A.R.O almost instantly.