Airtel’s newest ad campaign has kids telling us what a smartphone should do

Airtel India Smartphone Network

Editor’s Note: This is a sponsored post created by the brand and not by the Lighthouse Insights editorial team.

Gone are the days when kids just said just cute things – today they say the smartest things! Airtel’s shows you just how much kids can tell you about what you need – in an adorable new TVC about its smartphone network.

It’s a known fact that we are dependent on smartphones for getting most of our tasks done. It’s practically impossible to get through the day without this companion by our side. The Airtel TVC talks about how deeply the choice of our network influences our digital experience. The TVC aims at promoting a change in that mindset as the telco strives to provide value added benefits so that the consumer “gets so much more”.

Making bill payments, enjoying uninterrupted movies, music and browsing HD videos is in everybody’s scope today. Airtel brings out features like mobile anti-virus, payments bank, phone security and damage protection. The awareness that the TVC wants to create using this campaign is that network providers today deliver so much more than just the basic functions of calling and messaging. The ad takes the conversation beyond price and calls.

The TVC chooses to put out this important message in the most adorable way by engaging in some kid talk. Watch the adorable video here: