Aircel’s Campaign ‘See You Online Ba’, Saavn Launches New Ad Campaign

Indian digital marketing news which includes Aircel’s campaign ‘See You Online Ba’, Saavn Launches New Ad Campaign

1. Aircel’s campaign ‘See You Online Ba’ gives a humorous touch to internet usage: DDB Mudra North and Aircel have created a clutter- breaking, catchy ad campaign to promote Aircel’s latest offering ‘free basic internet’. With free basic internet, Aircel intends to share more internet accessibility with users, enabling them to access their favourite applications such as WhatsApp and Facebook besides other daily use applications.

2. Saavn’s new campaign urges users to become heroes of their own lives: India’s music streaming company Saavn has come out with an ad campaign featuring Ranbir Kapoor who is also Saavn’s creative collaborator. ‘Overdrive’ communicates Saavn’s core brand attributes – human, playful, cool, confident, and fast. It plays on the theme of Kapoor’s superstardom, encouraging users to start up their own soundtracks and become the “heroes” of their own lives.

3. Government has only standard agreements with Facebook, Twitter: High Court: The government has told the Delhi High Court that its media wing and IT departments are using social media sites like Facebook and Twitter by entering into standard agreements and not any formal or separate deals.

4. Tata Group is India’s most creative brand: Study: Salt-to-software conglomerate Tata Group has been ranked as India’s most creative brand, according to a TRA Research study. Brands insights company TRA Research, formerly Trust Research Advisory, conducted the study in 16 cities.

5. 200 Indians have e-Residency to Estonia; to reach 1k by 2016 end: The Estonian government, which has an e-Residency program which allows foreign citizens to establish, own and run European Union based companies online, has 200 Indian citizens (India is among the top 10 countries whose residents applied) on the program, reports Niti Central. The program was launched in December last year, has 6,500 applicants for the e-residency so far, and expects at least 1,000 e-residency applications from India by the end of 2016.

6. Video streaming platform Hotstar begins global expansion on website: Star India’s video streaming platform Hotstar has begun its international expansion ​​by entering the US, UK, Canada, South Africa, Germany, Malaysia and Singapore markets among others, reports Television Post. Earlier users outside India who visited Hotstar’s website were redirected to Star TV’s local websites. However, Hotstar’s app is still not available outside India and is available only on web.