The country will witness Lok Sabha (Lower House) elections in 2014. Once again we would see the politicians coming out on the streets, knocking the doors of the common man and begging for their valuable votes. Political party promotions would see a lot of investments made for social media. The All India Congress Party, that has been ruling the country for the last two terms, has finally started scouting for a suitable digital or social media agency. The story was reported by Excahnge4Media.
The call for a pitch from various digital and social media agencies would be monitored by Deepender Singh Hooda, Member of Parliament, Haryana, and Vikramjeet Singh, President, Punjab Youth Congress. However, Digvijay Singh, Congress General Secretary will be taking the final decision for assigning the duties to the chosen agency.
With less than a year’s time, the AICC has pulled up its socks to create a better presence, impress the youth especially from urban areas and to manage its online reputation along with counter attacking its biggest rival party. The move is nothing to be appreciated for two reasons – 1) It is a late move, and 2) Politicians think that social media is still a supplement and has a long way to go before it becomes main stream.
The last time we had heard from AICC was when it had planned to rope in Twitter influentials like Shashi Tharoor, Shah Rukh Khan, Shabana Azmi and other techno savvy leaders to spread its message. The idea is to have these eminent personalities who have a great presence on social media, to drive the AICC party’s message. These would not only deal countering negative sentiments but also disseminate information about the party’s stand on trending issues and also the accomplishments of the party.
Getting a specialized agency would definitely change things but will that be enough to save the soul of AICC online or compete against a party like BJP who have been the torch bearers at least on social media. Furthermore, how would AICC handle the situation if there is an early election in 2013?
Image courtesy: www.ndtv.com