#AIBKnockout Goes Viral: A Million Hits In 12 Hours

AIB takes social media by storm after uploading the #AIBKnockout roast video of Ranveer Singh and Arjun Kapoor

AIB, one of India’s premiere comedy collectives has created a storm on social media with their latest offering #AIBKnockout. The three part video series uploaded yesterday on YouTube is the roast of Bollywood stars Ranveer Singh and Arjun Kapoor with Karan Johar being the roast master. The rude, offensive, filthy but entertaining show happened in December when both the stars along with other guests in the panel took on all kinds of filthy and outrageous insults to entertain a live audience.

Inspired by Comedy Central’s roasts of Hugh Hefner, Pamela Anderson, Charlie Sheen, among others, AIB presented the Indian version and it was brutally funny. If you haven’t seen the videos then you seriously are missing something on the Internet but let us warn you in Karan’s words, “Let the filth begin.”


The roast was based on the concept that everyone had to insult each other in the most bizarre way they could think of. In doing so the comedians left the audience in splits even if it wasn’t soothing to our society and culture.

Everyone in the panel - AIB stars, film critic Rajeev Masand, Raghu Ram of MTV Roadies fame, Aditi Mittal and of course Karan, Ranveer, Arjun all had to face the brutal insults. Even the front row celebrity audience wasn’t left out  which included the likes of Alia Bhatt, Deepika Padukone, Sonakshi Sinha, and others. For her association to internet jokes, Alia had to face the most heat even if she wasn’t in the panel.

The first video that was uploaded last night on YouTube has got more than 895K views and on Facebook it has been shared by another 2K people. Second video on YouTube has got more than 260K views and 233K views for the third one. In fact the trailer video launched a week ago has more than 895K views. The viral craze is still spreading on YouTube, Facebook, Twitter, Snapchat and many more.

#AIBKnockout has been trending on Twitter since last night and right now it is at the top of Twitter India trends. This is what users on Twitter have to say, most liking the show but then there are also some objecting to the content.

Watch the videos before they are gone knowing India isn’t a funny land. For those who thought that the show wasn’t funny enough AIB has a message for you.