After UK, France And Italy Pinterest Testing Localized Version For Japan

Pinterest, the social network is currently testing out a localized version of its service in Japan.

For a fact social networks know it very well that their next bunch of users are located in Asia. The three year old popular pinboard style photo sharing startup Pinterest, that allows users to create and manage theme-based image collections such as events, interests, and hobbies is testing localized version for a set of users in Japan.


The story confirmed by The Bridge had conformation from a representative of the company who stated, “We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback.”

The move comes just after the startup recently won a $225 million round of fresh equity funding that valued the network at $3.8 billion. Thus  making Pinterest one of the most valuable privately held consumer internet companies in just two and half years after it secured its first round of venture capital financing in May 2011. The deal was led by Fidelity Investments Previous venture capital investors, including Bessemer Venture Partners, Firstmark Capital, Valiant Capital Management and Andreessen Horowitz.

The company had stressed the fact that the fresh round of capital will be used to expand internationally and develop its mobile apps. The company also highlighted major step into bringing the interest graph towards the rest of the world. With 125 percent growth in international traffic since the beginning of this year the company has planned to launch in a dozen more countries before the end of 2013.

With a presence already made in countries like UK, France, and Italy; the social network had shown its interest in Japan, when it raised money from Rakuten. So it would be interesting to observe where all the startup plans to spread in Asia and will it integrate with the eCommerce company to bring in the social experience to consumers.

Image courtesy: mkhmarketing