December 1, 2010 – Vinaya and I started Lighthouse Insights on Google’s Blogspot. In these seven years we evolved from being just a social media blog to covering the Indian Digital Marketing space. From news and press releases, we pushed ourselves to cover original stories. On the business side, we started online awards which became our biggest source of revenue, helping us to look beyond advertising.
Earlier this year I decided to move to Mumbai from Pune. The objective was to grow the business and push myself. In the last six months, I visualized a bigger vision – to be an online publisher with a leading voice on how Indian marketing and media businesses are transforming.
However, only having a vision isn’t good enough. You need money to keep the passion burning every day. I have failed to do so and it’s imperative that I shut down LI. Personally LI has drained me; I did everything to keep it alive. I don’t easily give up but accepting the reality and moving on is a rational call. What good is a passion that can’t even support family during tough times?
We would like to take this opportunity to thank our readers and people who have supported LI. The site will shut down by end of this month and it goes without saying that the LI email database wouldn’t be misused.
Thank you once again and we wish you all the best.