1. Super viewers are willing to pay for online content: Online video viewership in the country has nearly doubled between 2011 and 2013. Approximately, 78 percent of regular Internet users watch or download digital content such as videos, television shows or movies.
2. Capillary Technologies acquires digital commerce solutions firm MartJack: SaaS Customer Relationship Management firm Capillary Technologies has acquired MartJack, a digital commerce solution company owned by Reasoning Global, reports ET Tech.
3. Amazon.in believes in ‘more choice’ for the consumer: Online store Amazon.in launched its new integrated marketing campaign “Aur dikhao” based on the insight that Indian consumers want more choice. The Indian consumer loves to be spoilt for choice and wants to check out more options before making a purchase decision.
4. After 30 years in the market, Frooti goes bold and contemporary: Frooti, the flagship brand of Parle Agro, has undergone a brand revamp and has launched a completely new identity and visual language. The rejuvenated visual identity, including logo design and packaging, aims to demonstrate Frooti as bold, fearless and iconic, along with establishing its equity amongst a much larger audience to help it acquire a wider consumer base.
5. Cadbury Perk ups the quirky fun factor: Mondelez India Foods (formerly Cadbury India) has rolled out a new TVC for brand Cadbury Perk. Known for its quirky communication, Perk’s new campaign, created by Ogilvy and produced by Tubelight Films, is all about enjoying the lighter moments of life.
6. Makemytrip wins hearts with its second ‘Uncancel’ campaign: MakeMyTrip has rolled out a new feature – ‘Uncancel’ – that enables travellers to reschedule a trip, instead of cancelling it altogether and the trip is re-booked at the original cost. The feature, conceptualised by FCB Ulka, is being promoted via three short films, expressing how a trip can be more than just a trip.
7. Facebook To Add WhatsApp Integration In Its Big Blue App For Android [How Deep Will It Go?]: Facebook has apparently begun testing integration of its WhatsApp messenger within its ‘Big Blue’ app for Android. The move comes nearly a year after Facebook acquired WhatsApp messenger for a cool $19 billion dollars.
8. Riding on Periscope and Meerkat’s live-streaming wave, India’s InstaLively raises funding: New Delhi-based InstaLively, the mobile app which can live Stream directly in HD from any android phone to You Tube has raised angel funding from six angel invetsors.