Advertisers Are Choosing Instagram Over Twitter, Twitter India Introduces #EveryCharacterMatters Week

Indian social media news - Advertising agencies are for the first time turning to Instagram more frequently than Twitter, From June 13-17, Twitter India will celebrate young creators and users, and more

Maxus drives away with consolidated digital mandate for Tata Motors : Leading media and communication agency, Maxus India wins the consolidated digital creative and media mandate for Tata Motors, India’s largest automobile manufacturer.

Twitter India for the first time introduces #EveryCharacterMatters week: From June 13-17, Twitter India will celebrate young creators and users in its first-ever week-long live showcase called #EveryCharacterMatters. This curated showcase across comedy, lifestyle, modern romance, and music will see over 20 comedians, chefs, musicians, stylists, and more, harness Twitter, Vine and Periscope to connect and create with their followers.

Around 73% Indians book hotel rooms on mobiles, says Study: As many as 73 per cent Indians book hotel rooms on mobiles while only 45 per cent go for the traditional route of booking through a travel agency, says a study.

Pro Kabaddi League Season 4 targets viewers with ‘Don’t Watch Fake, #AsliPanga Dekh’ campaign: The channel has released their new campaign titled ‘Don’t Watch Fake, #AsliPanga Dekh’ for the tournament which will start on June 25. With a dash of melodrama and humourous twist, the campaign is already getting noticed for its innovative approach.

Nutrela’s focus is now to conquer the loose soya market: Nutrela, the premium brand of Ruchi Soya Industries Limited, has for the first time launched a high decibel national media campaign spread over six weeks. The objective of the campaign is to highlight the superiority of Nutrela, which the company says is now healthier, tastier and more hygienic.

Deepankar Kapoor joins [email protected] as VP and Head of Strategy for India: [email protected] recently announced the appointment of Deepankar Kapoor as Vice President and Head of Strategy, India. Kapoor will be based in Gurgaon.

Option Designs bags creative & digital duties for Bluebird Pure: Bluebird Pure has handed over its 360⁰ branding, advertising and digital marketing mandate to Option Designs, one of India’s leading fully integrated advertising and digital branding agencies. Bluebird, a company known for making voltage stabilisers, recently entered the healthcare product segment with its range of water purifiers, water softeners and air purifiers under the name Bluebird Pure.

TIMEX India Partners with Yash Raj Films for Sultan: TIMEX, a leading watch manufacturer has partnered with Yash Raj Films. It has associated with the most anticipated and awaited movies of the year- Sultan starring Salman Khan and Anushka Sharma!

Advertisers Are Choosing Instagram Over Twitter, Says Survey: Advertising agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.

Star Pravah Joins Fight against Drought in Maharashtra with #BeWaterWise: In more than 28,000 villages of Maharashtra where the worst ever drought situation has affected million lives, marketers from across categories are taking the initiative to help in all possible ways.