How Fox News became the most-engaged news site on Facebook: The news site with the most engagement on Facebook isn’t the biggest digital property or even the biggest page on the social network. Despite that, Fox News had nearly 120 million likes, shares and comments on its page in the first six months of the year, well ahead of digital natives.
Why Netflix is courting YouTube stars for original family fare: Netflix plans to spend $5 billion on content in 2016 — and some of that budget is going to people who became famous by posting videos on the internet. This week, Netflix announced a new original series with Cameron Dallas, who gained notoriety online by posting prank videos on Vine.
Because Recollection: Because Recollection, an interactive site from France, has won the first ever Digital Craft Grand Prix at Cannes Lions International Festival of Creativity, following on from the Yellow Pencil in Crafts for Advertising at the 2016 D&AD Awards.
ING Next Rembrandt: ING’s project, “The Next Rembrandt”, has won the Cyber Grand Prix and Creative Data Grand Prix at Cannes Lions International Festival of Creativity. Developed in partnership with J Walter Thompson, Amsterdam, the ING Next Rembrandt project involved the development of a new portrait “by Rembrandt”, created by art historians and technicians using data and facial recognition techniques from 346 of Rembrandt’s paintings.
YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope: Last night during its keynote at VidCon, the annual confab for online video creators, YouTube took a major step towards fending off competition from Facebook and Twitter-owned Periscope. Kurt Wilms, YouTube’s product lead for immersive experiences, reminded the audience that YouTube has been in the livestreaming game a lot longer than its competitors. “We’ve been offering livestreaming since before it was cool,” he said.
Facebook plays favorites with publishers: Three indisputable platform darlings are The New York Times, CNN and BuzzFeed. All are regularly tapped to launch major initiatives including, variously, Facebook Instant Articles, Google Accelerated Mobile Pages and Snapchat Discover, and reportedly were the most highly paid by Facebook to produce live video. They have audiences (all are top news properties in terms of monthly direct traffic) and have resources to spare.
Jack Daniel’s Is Hosting a Whiskey Barrel Scavenger Hunt for Its 150th Anniversary: The white oak barrels that hold Jack Daniel’s whiskey account for 100 percent of its color and 70 to 80 percent of its flavor, and the brand has been making its own barrels since its founding. This year marks the 150th anniversary of the Jack Daniel Distillery in Lynchburg, Tenn., and to celebrate, the company is hosting a worldwide scavenger hunt, giving people the chance to find—and win—those iconic barrels.
American Express Is the First Financial Institution to Make a Facebook Messenger Bot: Now at Cannes Lions, American Express is demoing its Facebook bot, which will roll out in the next few months. The brand is the first financial company to get on board with Messenger and, initially, is experimenting with transaction alerts and purchase-related content.
Facebook is getting closer to putting ads in Live videos: Some publishers and creators are already making money from using Facebook Live. Facebook pays them. But Facebook isn’t going to pay everyone. So if Facebook wants everyone — especially digital celebrities and publishers that are used to making money from their YouTube videos — to be using Facebook Live, then at some point, Facebook will need to find a way to help them generate their own revenue. And it’s getting closer to that point.