87% of mass affluents in India are on Twitter: IPSOS: New research from IPSOS shows that Twitter is increasingly adopted by the mass affluent across key markets in Asia. In India, (87%) of the mass affluents, surveyed, use Twitter on a regular basis, with 72% of existing users planning to use the platform more going forward.
Mercedes-Benz E-Class celebrates 20 years in India: The iconic Mercedes-Benz E-Class, which completes 20 years in India, is perhaps, as coveted today, as it was 20 years ago. It certainly is among the highest selling luxury sedans in India. The company has launched a rather intriguing advertising campaign, with a tagline, ‘Wish Upon A Star’, to celebrate the two decade long presence of the Mercedes-Benz in the Indian market.
M S Dhoni bats for Sun Pharma’s Revital H: Conceptualized by Lowe Lintas, Delhi, the first television commercial featuring the Indian cricket captain Mahendra Singh Dhoni was launched during the ICC World Cup. The pharmaceuticals company had signed him up as brand ambassador earlier in March.
Virat Kohli talks ‘love and hate’ in new Adidas campaign: Sportswear giant, Adidas has launched its latest campaign #FeelLoveUseHate featuring Virat Kohli. The Indian cricketer has always been a polarising figure. On one hand are screaming fans who adore him on the other are haters. Kohli embraces both in the new TVC. In the campaign, love that Kohli receives helps him soar, while the hatred that he inspires challenges him and propels him to greatness. This is the core idea that the film has been crafted around. It delves into the duality that is part of Kohli’s life.
Animal Planet launches digital campaign #usetigeremoji: Connecting with millennials and bringing spotlight on the tiger conservation, Animal Planet has launched a new digital campaign #usetigeremoji. Announcing its annual tiger campaign Where Tigers Rule, Animal Planet’s #usetigeremoji proposes use of tiger emojito convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.
Culture Machine, OML, Qyuki and TVF to release new YouTube properties: YouTube, today, announced that content creators Culture Machine, OML, Qyuki, and The Viral Fever (TVF) are set to launch new original properties on its platform.
Fashion social network WithMe raises angel funding: Personalised fashion app WithMe has raised $250,000 (around Rs 1.7 crore) in angel funding from a group of investors comprising Alex Kuruvilla, managing director of CondeNast India; Pradeep Guha, former head of Zee Group and BCCL; Saket Dhankar, head of Lakme Fashion Week and serial entrepreneur and investor Rajan Pandhare.
Vdopia extends its programmatic tool brand Chocolate: Advertising technology firm Vdopia Media and Software Solutions Pvt Ltd has launched two new tools under its programmatic brand Chocolate — Preferred Marketplace for advertisers and Supply Side Platform for premium publishers.