Ad Spends On Luxury Products To Rise By 3%, IPL 2016 Clocks Over 3.1M Mentions

Indian social media news - Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, IPL 2016 clocked over than 3.1 million mentions across Twitter, blogs, forums and Google news, and more

FCB Ulka Interactive to handle creative duties of Vero: FCB Ulka Interactive, a division of FCB Ulka Group, recently bagged the duties for Vero Coffee Company. Taking a cue from the Make in India phenomenon, Vero has focussed on the Indian coffee blends rather than going with the western tastes.

Music service Guvera, with half its users from India, files for a $57.6M IPO: Australia based music streaming service Guvera is looking to raise up to $56.7 million (about Rs 390.7 crore) through an initial public offering (IPO), as it looks to compete with Apple Music, Spotify, Pandora and others. The offer price is AUD$ 1 per share.

Vishal Malhotra to head Zee Digital Convergence: Vishal Malhotra, erstwhile COO, Revive Labs LLP, has returned to ZEEL to spearhead Zee Digital Convergence, the digital division of the network. When contacted, Malhotra denied the news. However, highly placed sources confirmed the news to BestMediaInfo.

LinkedIn looks at ways to overcome low internet speed problem in India: LinkedIn, the world’s largest professional networking site, said it was exploring ways to work with low speed internet connectivity in India which will help it increase its user base in the country.

ESPN to introduce localised mobile app for India: Sports broadcaster ESPN will launch a localised version of its mobile app for India, which is the first market outside the US for such a rollout.

Micromax’s Canvas 6 aims at leaving a mark: The digital ad film is conceptualised by Interactive Avenues and co-created by the production house Sniper. Canvas 6 sports a unique feature of fingerprint sensor. The campaign, ‘leave your mark’, goes well with this feature of the smartphone and brings alive Micromax’s new brand philosophy of ‘Nuts.Guts.Glory’

23% of users abandoned an app after single use; iOS retention better: Study: Almost 1 in 4 users or 23% of the users, identified from over 2.7 billion devices and 37,000 mobile applications, abandoned an app after single use in 2016, a study by analytics firm Localytics suggested. Last year that number stood at 25%. Even though there was a drop in the number of people ditching an app after the very first usage when compared to last year, the study says, “not enough has been done to match what consumers want and restore apps to the success of just a few years ago”.

Ad spends on luxury products to rise by 3%: Zenith: Expenditure on luxury advertising will rise by 3.0% in 2016, up from 1.9% in 2015, according to Zenith’s new Luxury Advertising Expenditure Forecasts. Asia and Eastern Europe will accelerate recovery after a tough year in 2015. Luxury advertisers will spend a total of US$10.9bn in 2016, up from US$10.6bn in 2015 across top 18 markets.

Online retail will drive 25% of organised sales by 2020: Online retail will become a substantial channel for the organised retail sector in the country. According to a study conducted by Google and A.T. Kearney about 25 per cent of the total organised retail sales by 2020 will be contributed by the online channel.

IPL 2016 clocks over 3.1 million mentions: Maxus’ digital report: For this report series, Maxus Mesh monitored social chatter across Twitter, blogs, forums and Google news, while for competition benchmarking on social assets the agency used Unmetric as the data source.