Ad spends in India to grow by 12% in 2016: CARAT report, Nestlé Munch rolls out #MunchMachaa

Indian social media news of the day - ad spends in India to grow by 12% in 2016 according to Global Ad Spend Report from Carat for 2016-17, Nestle's ‘Crunchilicious Munch’ celebrates the revamp of the Munch wafer brand, and more

Times Network launches season 3 of ‘Thank God It’s Fryday’: Times Network’s Bollywood lifestyle channel Zoom in partnership with Philips has announced the launch of the third season of its food based show, ‘Thank God It’s Fryday’. Philips Airfryer plans to prove to everyone that this is the only appliance that can give you best of both the worlds – taste as well as health.

Nestlé Munch goes gaga over Crunch Macha, Munch Macha: Nestlé India’s latest advertising and marketing campaign ‘Crunchilicious Munch’ celebrates the revamp of the popular Munch wafer brand. Conceptualised by JWT Delhi shows Shruti Haasan taking the challenge of Shankar Mahadevan after having a bite of crunchy Munch.

IndiaMART launches digital campaign to promote its customised products: IndiaMART, an online marketplace that connects buyers with suppliers, is back with a new digital ad campaign #JaisaChahiyeWaisaPaaiye, that highlights its unique value proposition of offering customised products to buyers. The film, conceptualised by Bang In The Middle, uses humour to send out the message.

Ad spends in India to grow by 12% in 2016: CARAT report: Advertising spend is expected to accelerate by 12 per cent in 2016, a buoyant year with multiple media events taking place in the market, including the T20 Cricket World Cup, the Indian Premier League (IPL) as well as the state elections, according to Global Ad Spend Report from Carat for the year 2016-17.

Why Micromax banks on music videos for its fire range of smartphones: Micromax, one of the leading mobile handset brands in India, has released a music video with Bollywood actor Amy Jackson and the current singing sensations Raftaar & Manj Musik promoting the latest offering of Micromax, Canvas Fire range – FIRE 5. Music has been one of our biggest engagement platforms for FIRE Range.