Apple News is sending publishers traffic, but not revenue, Ad buyers see promise in Twitter’s carousel ads

Global digital news of the day - A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it, Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit, and more

Kashmi launches mobile bank to counter ‘floundering’ attempts by financial firms to attract millennials and go digital: Kashmi, a social payments app based in Singapore, has expanded its remit by launching a ‘360 degree digital’ banking service, aimed at younger people in south-east Asia.

Ad buyers see promise in Twitter’s Instagram-like carousel ads: Some marketers are enticed by Twitter’s new Instagram-like carousel ad unit. GroupM has run carousel ads for NBC Universal, Pandora jewelry, Nestlé’s Lean Cuisine, AB InBev’s Stella Artois, Unilever’s Hellmann’s and Panera Bread, according to Kieley Taylor, GroupM head of paid social. Carousel ads featuring the NBC Universal film “The Secret Life of Pets” were clicked on 22 percent more often than Twitter ads for other entertainment companies were clicked on, on average.

The Telegraph overhauls mobile app to focus on speed: Apps remain an important channel for the Telegraph’s core audience of paying subscribers. Now, to better serve this small but engaged user base, the publisher has redesigned its main news app around speed and convenience.

Apple News is sending publishers traffic, but not revenue: A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it.

Jewellery Crafted by my Heart: Marketing and advertising agency DDB Group Hong Kong has launched CRAFTED BY MY HEART, an iOS jewellery design app that lays down the rhythm of your heart as a one-of-a-kind gold, silver or black silver (gunmetal IP) ring. The app offers a choice of two unisex design templates, SURGE and SIERRA, that are customised by your heart beat.

World Bread Day in Madrid: The World Bread Day, October 16, is an event created by the International Federation of Bakers (UIB). The day is designed to celebrate the history and future of bread, share the work of bakers across the world, and help exchange views on the raw material from which many varieties of bread are made. CLV, an advertising agency in Madrid, has produced a film for they, shot in Panic, one of the best bakeries in Madrid, where bread is an object of worship elevated to the status of precious art.

WeChat made a drone that flies around and streams video to your friends: Tencent, the maker of WeChat, has a new drone on the way, expected to be available for sale by the end of October for $299. The Ying drone will stream video directly to WeChat, the most popular messaging platform in China, which boasts over 800 million active users. The drone’s camera can capture 4K video and will stream at 720p HD quality.