Brands Get Ready For The Snapchat Algorithm, Ad Blocking To Cost US Media Owners $12Bn By 2020

Global digital news - Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, Ad blockers is set to cost media owners in the U.S. $12.1bn in lost display ad revenues, and more

Publishers and brands, get ready for the Snapchat algorithm: Snapchat is developing an algorithm that will act as a gatekeeper between publishers and brands and their audiences, according to sources. Many publishers and brands are earmarking resources for Snapchat, the platform of the moment for reaching a large, young and active audience.

How The Sun’s fantasy football site uses Facebook Live: Dream Team, The Sun’s fantasy football site, pumps out a year-round mix of video and editorial around football, fan culture and grassroots teams. Over the past few weeks, it has added a new move to its arsenal: Facebook Live video.

How Time reversed 10 years of revenue declines: Time magazine may have its iconic red border and proud journalistic history, but as a newsweekly magazine, it’s swimming against the tide of history (see: Newsweek, U.S. News & World Report). For much of its recent history, revenue has been declining at the Time Inc. namesake title. So when print revenue grew 4 percent last year and digital 36 percent, it was a cause for some celebration.

Twitter data show most tweets from brands, publishers, celebs contain links: Yesterday, Bloomberg reported that Twitter plans to stop counting links against tweets’ 140-character limit. It’s a no-brainer move. People share a lot of links on Twitter, especially brands, celebrities and media companies — three of Twitter’s most important constituents.

Girls Explain How Boobs, Menstruation and More Keep Them From Coding in Satirical Campaign: For its latest campaign, the nonprofit advocacy group Girls Who Code tackles this issue with satirical, delightfully deadpan humor. The new work, from McCann in New York, features young girls sardonically explaining how their boobs, their periods, their long eyelashes and more get in the way of their coding.

Ad blocking to cost US media owners $12bn by 2020: The rise of ad blockers is set to continue to such an extent that it will cost media owners in the U.S. $12.1bn in lost display ad revenues, with Optimal.com forecasting this amounts to a 23.8 per cent impact on earlier forecast earnings.