Once upon a time, we happened to hear that India is lagging behind in social media as in other walks of life. So we wet our toes to find out if its true. Soon we were delighted to find ourselves neck-deep in some awesome social media action flooding the country, much to our surprise – really! Sadly, nobody was documenting it. So we thought – why not start a blog to capture all this wonderful social media stuff happening in our country? And that’s how ’Lighthouse Insights’ was born on Dec 1, 2010.

We bring you the complete picture of the Indian social media scene backed with relevant insights, by focussing largely on but not limited to – Indian social media news, social media case studies and campaigns, researched articles, social media app reviews, how to’s for social networks and expert interviews from the Indian social media industry. We explore deeper into the press releases for our stories, enabling a neutral approach to the events that shape up the Indian social media industry.

Who are we?

We started with a team of two social media believers (now also married to each other) and heck no, we are not social media experts.

prasant naiduHi! I’m Prasant, Blogger and Founder. I do the content research and love to experiment with social media. I am a social media trainer and speaker too. A diehard Royal Enfield fan and a voracious reader who also blogs at Life 2.0. If you have an idea/suggestion regarding the content, feel free to connect with me at prasant[@]lighthouseinsights[.]in or I’m just a tweet away @lhinsights.

 Hi! I am Vinaya, Blogger, Editor and Co-Founder. When not blogging, you can find me buried behind a book, pencil sketching, painting, outdoors or blogging personally at Oldfox 004. Perfection is  a journey, so there is always room for improvement. If you feel the same, please mail me your ideas at vinaya[@]lighthouseinsights[.]in or tweet me @oldfox004.

Who can read us?

Our target readers are social media enthusiasts who want to know just about everything in the world of Indian Social Media.

What’s in it for you?

- Insightful reviews, expert interviews, well-crafted case studies and a bunch of useful tips.
- A guiding hand to leverage your social media presence and build lasting relationships with your consumers.
- Know about the social media efforts undertaken by small and medium businesses as well as large ones.
- You become a part of a thriving social media community- a community that shares is a community that grows!
- You can build your brand – socially.

Blowing our trumpet

Yes, we have been interviewed by YourStory  first here in 2011 and then here in 2013 because we got listed amongst the Top 10 Social Media blogs 2013 by Social Media Examiner. In 2011, we were also the featured blog at Shareaholic. And, if all that online fame and recognition wasn’t enough for us, the Asian Age (dated Dec  5, 2012) covered our story in its Business section. See ‘Indian Social Media gets a major boost’!

Welcome to Lighthouse Insights!