A Curated List Of 5 Indian Social Media Articles

by Prasant Naidu on August 19, 2021

in Insights

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weekend_readingI had planned to do a story on ”Social media, a double-edged sword for creative people” but little did I know that I will be a victim myself. The week started with us realising that our content was lifted by tech site Silicon India without giving us credit.

We blogged about it and used social media extensively as we have always believed in its powers. Our community joined in to support us trend #OccupySiliconIndia on Twitter.

However, we are yet to get an apology from SiliconIndia who interestingly are of the opinion that they have the liberty to copy-paste since they are a news site!

Also, we found some interesting stories and case studies. Tweet-A-Tab, Intel’s Ultrabook Race, etc. campaigns were the talk of the Indian social media world this week. We also got a chance to review products like Klip.in, shared our thoughts on Indian brands are not exploring new networks and got expert opinions on the effectiveness of Facebook Logout ads.

The week also provided some interesting articles that we believe are worth sharing:

1. The Effects Of Social Media During London 2012 In India And Worldwide: London 2012 will be a year that would be remembered as the first social games along with the records of Usain Bolt. In this post, Kaushambi digs into the effects of social media that happened during the Olympics. The author talks about all that happened, the good and bad. A good read for recollecting the memories of London Olympics 2012.

2. Why Twitter’s New Rules Will Choke App Developers: Twitter recently released a new set of guidelines for 3rd party app developers. The article at Firstpost looks at the 5 different rules that have been laid by Twitter and what it means to the 3 party developers like Tweetbot, UberSocial, Seesmic, etc. Good read to understand the changes and how it is going to effect the developer community that mimic the Twitter client.

3. Facebook ‘Likes’ Bring In Business: Do likes gets you business? Rajiv Dingra considers it to be true and answers a very common question by sharing it in a post. To prove his point, he highlights few examples of his own clients where the agency has used Facebook Offers to drive the initiative. Indeed offers can be used smartly to achieve your objective on Facebook.

4. Realtors Rise Through Social Media: In this article, Windchimes talks about a growing trend of realtors using social media for creating awareness and attracting potential customers. The article looks upon various campaigns and networks being used. For example Qatar Coal Real Estate Development had recently conducted a campaign in the month of Ramadan #ramadangram. Fans were asked to capture the real moments. The campaign was most talked about and all this happened while the company had launched two twin plush towers in the heart of city for contemporary living. The article also looks upon some interesting examples which makes it worth reading.

5. Entrepreneurs, Startups Take To YouTube To Build Businesses And Market Them: The Economic Times article highlights the fact on how startups and entrepreneurs are using the YouTube for building their business and making money. This has been possible after YouTube opened up the doors to its partner programs. Result is that India is only behind the US for uploading videos and there are 100 startups that are monetizing from their content and making Rs. 1 lakh per month. The article is about some interesting startups and their work on the platform.

We hope that you enjoy our curated list for this week and do let us know if you would like to add some more articles to the list. You can always leave them as a comment or tweet us at @LHInsights.

Happy Weekend!

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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  • http://youngblah.com/ Amit Chahar [ youngblah.com ]

    Loved this curated list you’ve started. Thanks a ton. :)

    • http://lighthouseinsights.in/ Prasant Naidu

      pleasure :)

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