Indians are also hooked with the rest of the world with their mobile while on a vacation. Not only do they prefer to be updated about their near and dear ones but also brag the most on social media about their trip. These findings are a part of the global study done by TripBarometer Mobile and Social survey.
Reported by Business Standard, the report has some more facts to note which are listed below:
1. Indians (96%) were not only ranked above the global average of 87% for using mobile devices while on holiday, but they also bragged the most on social media about their trip.
2. Indonesians, who were most inclined to use mobiles when they were on the road (98%), lead the race.
3. Globally, 18 to 24 year olds were the most avid users of mobile while travelling (94%).
4. 88% women were slightly more attached to their mobile devices while on holiday than 85% men.
5. More than a third of Indians (37%) admitted to showing off on social media about their holiday. Of these, 14% said they do it to make their friends jealous while 23% said it wouldn’t be a holiday unless their friends know about it. Globally, only 19 per cent of travellers use social media channels for these two purposes combined.
6. While 73% calling and 62% texting remain the key reasons for travellers to use their smartphones during travel, a significant portion of them use it to access social media and look for recommendations on-the-go about hotels, restaurants, things to do and reading reviews.
In fact a similar trend of using social media for recommendation was noticed in a new study by Frost & Sullivan. The study revealed that over 60% of internet users in urban India are influenced by social media in their purchasing decisions while shopping online. Consumers are increasingly relying on social media to make their purchases, either as informed choices, or through peer conditioning.
7. About one in three Indian travellers relied on social media to plan their last trip, with a majority using it to see pictures and videos of where they were going (72%), get recommendations (70%), find inspiration for what to do and see while they were there (59%) and to look for deals (58%).
Sharing thoughts about the growing trend among Indians, Country Manager, TripAdvisor India, Nikhil Ganju added, “Indians are significantly more likely to use their mobile devices while travelling as well as access social media while on holiday. Indians also emerge on top as most likely to brag on social media while on holiday.”
With the mobile penetration in the country is proliferating at a massive scale, the adoption of social media is not only going to grow but would also be a strong reason for marketers to effectively use social media. However, the report misses out on the number of participants involved for the study.
Image courtesy: Resimag.nl