Sumit Gulati appointed as Business Head, Financialexpress.com: The Financial Express has appointed Sumit Gulati as Business Head-FinancialExpress.com and he will be joining the company’s Noida office.
bindass launches its first ever web series ‘Girl in the City’: The channel has partnered with Facebook, eBay and Castrol Activ to present the new web series, which starts on 28th April 2016.
Practo and Twitter tie up to answer users’ medical queries: Healthcare platform Practo is partnering with Twitter on World Health Day, to help users get replies from doctors to specific medical queries, reports Our Bureau. Twitter users can get answers in real-time through the official handle for Practo Consult, a platform that enables consumers to connect with verified doctors to get quick, free and authentic answers to their health questions.
MEC launches content arm Wavemaker: MEC India has announced the launch of its specialist content offering Wavemaker. The unit will offer content strategy, social, partnerships and experiences, SEO and creative services at scale, informed an agency statement.
Thomas Cook’s ‘Silver Breaks’ to seniors who are ‘never too old to travel’: Travel and tour companies traditionally target families or youth groups who are known to holiday together. Thomas Cook’s internal research has, however,shown the emergence of a new target group for travel services – India’s Gen S, or senior citizens, who usually have plenty of free time and disposable income (often topped up by their children) and are increasingly fit and keen to travel for leisure.
More juice from Paper Boat this summer: The new commercials of the fruit-based beverages brand, which has launched two new flavours recently, hone on the earlier theme of tastes that bring back childhood memories.
McDonald’s goes for a Kung Fu Panda 3 twist: The campaign, conceptualised by Leo Burnett, portrays an animated land of Kung Fu, where the loving Po fuses all ingredients, like Schezwan sauce, crunchy red onions and fresh ice berg lettuce leaf.
93.6 % monthly active users in India access Facebook on mobile , says report: Facebook released findings from a recent study conducted by IMRB and commissioned by Facebook, called “How Mobile Moves People“, it looks at the behavioural habits of Indian Facebook users. The study states that people access Facebook 2.4 times more than Twitter and 2 times more than YouTube monthly (across app, mobile web and desktop).
MEC India launches ‘Wavemaker’: The unique content offering will bring together content strategy, social, partnerships and experiences, SEO and creative services expertise in one place at scale.
Saavn launches original programming to grow from music service to entertainment platform: The digital music service partners with radio icon Neelesh Misra, podcast network Indus Vox Media, and digital media brand Arré to launch ten new audio shows.
Kishore Biyani’s Future Group acquires Rocket Internet’s FabFurnish for 20 cr, claim sources: Sources from Future Group today confirmed to YourStory that they’ve acquired Rocket Internet’s online furniture platform for Rs 20 crores. This is the retail giant’s first acquisition of an online player.