9 Major Updates From Facebook, WhatsApp, Twitter & Instagram

Major social network updates - WhatsApp hits One Billion users, Facebook changes news feed algorithm, Instagram launches minute long video ads, and more

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1. LinkedIn Reports Solid Q4 Earnings, But Stock Falls On 2016 Guidance: LinkedIn reported a strong fourth quarter of 2015 on Thursday, but its stock tumbled after the company told Wall Street to expect lower revenue for the start of 2016.

2. Instagram Now Supports Multiple Accounts For Some iOS And Android Users: It’s now possible to be logged onto multiple accounts on Instagram–but only for some. The company finally recognized the need of many heavy duty users, including marketers, who also want to assert their individuality through visual imagery but to share their brand’s marketing messages while on the go.

3. Twitter is testing a dedicated GIF button on its mobile app: A number of Twitter users are tweeting that they’ve spotted a dedicated GIF button on the platform’s mobile app. Many of the tweets regarding the feature appropriately also contain GIFs.

4. Instagram launches minute-long video ads with T-Mobile’s Drake spot: Instagram is opening minute-long video ads today, joining the trend toward longer creative on social media. New T-Mobile spots are showing up on Instagram. The company showed its Drake Super Bowl commercial there using the extended format.

5. Twitter Changes Home Pages To Give Timeline Of Top Tweets: Not signed into Twitter? Not everyone is — and Twitter recognizes that it can still create a custom user experience when one is not seeing tweets from people they follow. Logged-off users will still be able to benefit from Twitter content on mobile devices, seeing stories and conversations that would be relevant to them, the company announced today.

6. Twitter Gets Serious With Its Million Dollar Branded Emojis: After launching the hyped Twitter branded emojis last year, the company is gearing up, Super Bowl style (and effectively priced just like those coveted TV spots, typically in the seven figures), with emoji for brands looking for even wider distribution.

7. YouTube Developing Live 360-Degree Video Capability: YouTube is developing the capability to livestream 360-degree video on its platform, BuzzFeed News has learned. Multiple sources familiar with the company’s plans confirmed YouTube has been meeting with 360-degree camera manufacturers about adding support for immersive live-streamed video broadcasts to its platform. The launch timeline remains unclear.

8. Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys: Beginning today, Facebook’s News Feed algorithm is relying more heavily on user feedback and surveys, and not in the form of the traditional signals such as likes, comments and shares. Instead, Facebook says it’s relying more on the data it collects from in-Feed user surveys and feedback from its Feed Quality Panel.

9. WhatsApp Hits One Billion Users, Remains In Search Of Revenue: Just over a week after announcing the scrapping of the Facebook-owned messaging service’s $0.99 annual fee, WhatsApp announced today that the product now has 1 billion users.