9 Major Updates From Facebook, LinkedIn, Twitter & Instagram

Social network news from the week - LinkedIn shuts sown its ad network, Twitter launches autoplay video ads, Instagram video view count

Twitter videos

1. Instagram to begin showing the number of views a video gets: View counts are coming to Instagram videos for everyday users and advertisers.

2. Facebook Delivered Triple The Engagement Over Twitter For Branded Content In 2015 [Report]: Looking at content marketing trends from last year, digital marketing solutions provider TrackMaven found that brands experienced three times the engagement levels for content shared on Facebook compared to content posted on Twitter.

3. Facebook’s Instant Articles Advertising Fixes Win Over Publishers: It’s getting easier to make money from Facebook Instant Articles, according to multiple publishing partners enrolled in the program.

4. Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More: Twitter took the somewhat-unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users.

5. Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs: Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get more people to use its social network. But neither was enough to offset the number of people who stopped using Twitter.

6. Twitter Forms A “Trust & Safety Council” To Balance Abuse Vs Free Speech: Twitter’s latest step in the tricky balancing act of championing free speech without also handing a free pass to orchestrated harassment via its platform is the announcement today that it’s formed a “Trust & Safety Council” comprised of multiple external organizations with various interests in the two issues.

7. Twitter launches First View: Autoplay video ads at the top of your feed: Twitter is rolling out a new ad unit called First View, which is a single video ad that straddles the top of users’ timelines and automatically plays every time the app or website is opened. Brands can buy the slot for a 24-hour period meaning it will become inescapable.

8. Instagram Will Finally Let Users Switch Among Multiple Accounts: Starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today.

9. LinkedIn Shuts Down Its Ad Network 12 Months After It Opened: Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that data to target their ads to people outside of LinkedIn. Twelve months later the work-centric social network is shutting down that part of its ad business.