9 Major Updates From Facebook, Google, Twitter & Snapchat

Social network news from the week - Facebook strengthens video metrics interface, Twitter rolls out GIF search, Twitter launches new Customer Service Feedback, and more

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1. Official Launch Date for Google AMP Confirmed: Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age.

2. Facebook Strengthens Video Metrics Interface & Adds New Data Points: Starting today, brands will be getting a big data boost when it comes to their video metrics. A whole new video metrics interface will be rolling out within Page Insights that will show a handful of new metrics for admins to digest.

3. Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses:Twitter as customer service engine is getting a bit more powerful for companies. On Wednesday, Twitter announced the rollout of two new tools for companies to provide support and get feedback from customers.

4. Snapchat Wants to Let Users Subscribe to Their Favorite ‘Discover’ Publishers: Snapchat is working on new plans to boost traffic to the publishers that use its “Discover” platform. The company has been telling publishers using Discover that it plans to let its 100 million daily active users subscribe to their favorite channels, which are run by big media brands including Vice, ESPN and CNN.

5. Facebook Adds 7 Publishers to Anthology Branded-Video Program: Facebook’s Anthology branded-video program may have gotten off to a slow start, but after some price adjustments, the program that pairs brands with premium publishers has begun to pick up traction among advertisers and is now doubling its roster of publishers.

6. Google My Business API Allows Enterprises To Make Real-Time Location Data Changes: On the surface, business location management is a solved problem. Behind the scenes, it has been anything but. Google and partners are hoping to change that for enterprise customers via theGoogle My Business API.

7. Facebook Launches Website For Nonprofits: With Facebook’s far-reaching impact, brands are always utilizing the social network to speak to their audience and prospects. As such, nonprofits and NGOs are focused heavily on utilizing Facebook to reach fans and would-be fans alike to raise awareness and funds for their causes. This is why Facebook has launched a new website, nonprofits.fb.com, which aims to offer tools and tips to help any nonprofit become a Facebook success.

8. ComScore Extends Reach And Frequency Metrics To Twitter, Bulks Up On Cross-Media Ratings: ComScore has struck a measurement deal with Twitter to enable a tagless integration to its digital audience delivery and analytics system, validated Campaign Essentials (vCE).

9. Twitter Rolls Out GIF Search For iOS, Android And The Web: Twitter is rolling out GIF search across the platform, the company announced today. Taking a cue from the Facebook playbook, where GIF search has been tremendously successful in its in-app messaging, the microblogging website is launching an initiative that powers its website with “all the GIFs you know and love, courtesy of our partners at Giphy and Riffsy.”