9 Global Digital Marketing Campaigns That You Should Read This Week

This weeks best global digital marketing campaigns that includes Toyota New Zealand is promoting the Toyota Hilux ute with the Toyota Ode to Hilux, Taco Bell has quietly rolled out a loyalty game and more

1. Taco Bell Explores Loyalty With In-App Game: Taco Bell has quietly rolled out a loyalty game that will get a bigger push starting Wednesday as the fast-food chain tries new ways to connect with its biggest fans.

2. Duracell Battle for Christmas Morning: Duracell anticipated the December launch of Star Wars: The Force Awakens with “Duracell Battle for Christmas Morning”, a commercial featuring a 14 year old boy and his 9 year old sister wielding Duracell-powered lightsabers. The commercial, launched at the end of October, includes appearances by C3PO (voiced by Anthony Daniels), C3PO, stormtroopers, Imperial Walkers, Star Destroyers and TIE fighters.

3. In the Doghouse But Alive: THINK!, the UK’s Department for Transport road safety project, is running #ButAlive, an integrated advertising campaign combining humour and horror. The campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision.

4. The Washington Post recreates the mobile game sensation Flappy Bird for the 2016 campaign season: The Washington Post is trying out another means of delivering good old #content: through a free 8-bit–style phone game in the vein of the short-lived mobile phenomenon Flappy Bird.

5. Reese’s responds to “turd” shaped chocolate trees with #AllTreesAreBeautiful: The Hershey’s-owned peanut butter candy maker is responding to social media outrage that started last month over the shape of its tree-shaped candies. People complained on Twitter, saying the treats resembled oddly shaped blobs, or in some instances, “turds.”

6. In the Doghouse But Alive: THINK!, the UK’s Department for Transport road safety project, is running #ButAlive, an integrated advertising campaign combining humour and horror. The campaign targets those who are tempted to drink ‘a couple’ before driving and shows how a second drink could double your chance of being in a fatal collision.

7. Upworthy made a push into original video, and you’ll totally believe what happened next: It’s hard to watch this video of Nathan Bond painting his daughter’s nails without getting a little bit choked up. As soft acoustic guitar jangles in the background, the single father explains matter-of-factly that he and his 6-year-old daughter use the manicures as a bonding activity designed to banish gender stereotypes.

8. Toyota Ode to Hilux: Toyota New Zealand is promoting the Toyota Hilux ute with the Toyota Ode to Hilux, an advertising campaign featuring ducks, fish, deer, wild goats (tahr), opossums, crayfish and whitebait, all keen to get their ride on the legendary off-road vehicle.

9. Samsung Turn The Bezel: Samsung is promoting the Samsung Gear S2’s circular user experience with “Samsung Turn The Bezel”, a commercial featuring kaleidoscope-inspired choreography set to Cash Cash 2013 hit “Kiss the Sky”. Each turn of the bezel on the huge watch brings an app to life with synchronized choreography. The commercial opens with a circle of 28 performers in white, joined by 18 drummers in yellow, guitarists in red, vocalists in green and keyboard players in shades of red and purple. With a turn of the dial to S Health the musicians are replaced by fitness enthusiasts.