9 Global Digital Marketing Campaigns That You Should Read About

Best of global digital campaigns from last week which has Levi's digital strategy and Google, Norewegian Airlines emojis, Coke's New Twitter Ad, Tweeting Pothole

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1. Littlewoods shows how ‘Mums Know Best’ with online video series: From dealing with a teenager’s first break up to interpreting a baby’s incoherent babbles, Littlewoods has set out to highlight how ‘Mums Know Best’ in a series of short online films. Created by Kameleon, the digital push shines a spotlight on mum’s everyday super powers.

The campaign will be housed centrally on YouTube with the ‘Mums Know Best’ message promoted across multiple brand and media channels throughout June.

2. Coke’s New Twitter Ads Call Out Viewers by Name: Coca-Cola has been buying Promoted Tweets that show up in viewers’ Twitter feeds and address them by their first names. The ad copy starts with: “Hey [NAME], #ShareACoke is back! Order…”

The new tactic is part of a larger, ongoing “Share a Coke” campaign that debuted earlier this spring. The company is encouraging people to buy 8-ounce bottles of the soda, personalized with their names, for $5 apiece.

3. The Tweeting Pothole Sends Complaints Directly To Public Officials When Run Over: Think your town has a pothole problem? Just wait till you see the streets of Panama City, Panama. Potholes are now so bad that it’s become a running joke among the city’s residents.

To remedy the problem, one of the city’s most popular news organizations, Telemetro Reporta, teamed up with local creative agency P4 Ogilvy & Mather to build a solution — an electronic device that sends a message directly to public officials whenever somebody hits a pothole.

4. This Airline Made a URL Entirely of Emojis, and 1,600 People Managed to Type It In: Norwegian Airlines decided its target millennial audience was probably up to the challenge, though, so earlier this week it partnered with several Danish influencers on Instagram to spread the cryptic URL.

Norewegian Airlines’ URL was posted to Instagram not by the airline but by eight partner influencers, including a soccer player, music producer, models and bloggers. All told, the airline says, the posts generated 4,171 likes and reached an audience upward of 500,000 people.

5. Young CEOs Open Up About Their Failures In new branded videos from insurer Hiscox and Vox: Titled “Courageous Leaders,” the six-episode series aims to be more realistic than vainglorious by chronicling the hard decisions that entrepreneurs made on the way up, when their success was far from assured. As such, Hiscox hopes to make their stories more relatable. The new content also reinforces the company’s larger positioning of “Encourage Courage.”

6. Old Navy site sends free flip-flops based on your top-used emoji: Old Navy debuted a website Tuesday, emoodji.com, which reads your top used emoji, suggests a dream vacation, and sends you a pair of free flip-flops (if you’re lucky). The site asks you to log in with Facebook, or enter your Twitter or Instagram handle. The website calculates the emoji you use the most on that specific social platform.

7. WWF Taps Those With Nearly Extinct Family Names To Save Nearly Extinct Tigers: Coming to the aid of the 3,200 tigers left in the wild, the World Wildlife Fund (WWF), with help from the Famous Brussels agency, launched a campaign that tied the potential extinction of tigers to the potential extinction of family names in Belgium.

Apparently, more than 30% of Belgian family names are becoming extinct. In light of this, the WWF launched “Families on the Verge of Extinction Save A Family on the Verge of Extinction.”Central to the campaign is a website on which Belgians can search their family name to determine how many are left in the country.

8. How (and why) a new retail brand crowdsourced its social campaign: The pressure is mounting on the clothing industry to reform its environmental and human rights records. Even Patagonia, which claims to be as environmentally conscious and cruelty-free as possible, runs into issues like supply chain partners that are glorified sweatshops. To combat the problems riddling the industry, a new outdoor apparel company is looking for fresh perspective — one that comes directly from its customers.

9. Levi’s digital strategy gets a leg up from Google: Levi’s — which doesn’t have a mobile app — has stepped it up in the digital space by choosing a smart collaboration. Google announced at the Google I/O 2015 last Friday that it would be partnering with Levi’s for its Project Jacquard, a techie line of products to roll out in 2016 that will turn Levi’s clothing into wearables that sync with your phone and tablet, akin to the Apple Watch.