9 Best Digital Marketing Reads From Lighthouse Insights

Best digital marketing stories from Lighthouse Insights which include Maggi’s Comeback Campaign, UC Browser #HarGharUCDiwali, ASUS #HarPalHappiness

welcome back Maggi

1. How Brandmovers India’s #HarPalHappiness Delivers Business And Social Objectives For ASUS India: This Diwali to spread the joy of happiness and promote the A-series laptop, ASUS India tied up with Brandmovers India to launch #HarPalHappiness campaign.

2. This Diwali UC Browser Reveals The Real Story Of Ramayan For #HarGharUCDiwali: On the eve of Diwali UC Browser revisits Ramayan and tells us the real story to promote its online carnival  #HarGharUCDiwali.

3. 12 Best Diwali Videos Of 2015 From Indian Brands: A compilation of the most interesting Diwali videos rolled out by Indian brands this year.

4. Maggi’s Comeback Campaign Is A Good Guide To Storytelling In The Digital Age: The nightmare may have ended for Maggi but regaining consumer trust and loyalty is an uphill task. The noodle brand is trying its best with a series of storytelling videos.

5. What Does Twitter’s New Like Button Mean To The Agency World: Twitter recently changed the star shaped Favorites button to a heart shaped Like button. We spoke to Digital agency founders to help understand what they think about it and is there a business implication to it.

6. How Facebook & LinkedIn Are Quietly Slashing Referral Traffic Hurting Publishers: Social networks are the new publishers, Facebook, LinkedIn are already cutting down referral traffic hurting publishers. While it makes business sense for them, it’s bad news for small publishers.

7. 14 Cool Brand Visuals Shared On Diwali. Read more here.

8. Major Updates From Facebook, Snapchat & YouTube. Read more here.

9. 9 Global Digital Marketing Campaigns That You Should Read This Week. Read more here.