Cillit Bang Dancing Mechanic: Reckitt Benckiser has released an online commercial for Cillit Bang cleaning spray, featuring dancer and choreographer Daniel Cloud Campos. Campos plays a mechanic who has been left to clean up in the workshop. He does so to the sounds of Flashdance hit “She’s a maniac”.
Study: Ads Effective As Way To Stimulate Dormant App Usage, Prevent Deletion: A new study from Yahoo offers some new insight into why and when people delete or replace apps and what triggers new and replacement app downloads. The study is based on behavioral data from more than 2,500 US smartphone users, ages 13 – 64.
Instagram rolls out daily curated videos feed: Frequent Instagrammers will have noticed an infrequent new feature that curates videos on a vertical feed covering special events and occasions. Internally referred to as Spotlight Compilations, these user-generated clips are now being expanded to appear on a daily basis in a separate tab within the “Explore” section.
Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns: Zynga is about to give political game theory a whole new meaning: The maker of FarmVille and Words With Friends is partnering with Rubicon Project to develop native programmatic ads targeted at voters ahead of the 2016 presidential race.
On-demand music streaming bigger than ever, rose 98 percent in 2015: The total volume of on-demand music streams, which include both video and audio streams such as those from Spotify, Apple Music, and Pandora, among others, increased 93 percent in the United States in 2015, according to recently released data from Nielsen Music. Total streams rose from 164 billion in 2014 to 317 billion in 2015.
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces: Facebook released new stats on the performance of the Facebook Audience Network (FAN) and a narrower focus for the company’s LiveRail business in a blog post on Thursday.
Facebook’s Messenger App Quadrupled in Under 2 Years to 800 Million Monthly Users: Facebook today said that more than 800 million people were using its Messenger app on a monthly basis at the end of 2015.
Twitter announces new celeb-geared apps just in time for Golden Globes: The social media network has launched three celebrity-geared app features — Twitter Camera, Twitter Mirror Challenger and Twitter Q&A — and is promoting them for Sunday’s awards show, Mashable can exclusively reveal.